Paid Media Manager | Google & Meta Ads

Hirefarout; Cape Town; Vor Ort; ZAR 769.000 - 1.209.000; Vollzeit

Zusammenfassung

Hirefarout, a growing UK-based lead generation agency, is seeking a Paid Media Manager to own paid advertising across a portfolio of service-based clients. You will drive paid campaigns and optimize landing pages to ensure high-quality leads and measurable impact.

You will manage Google Ads and Meta Ads with a strong emphasis on profitable lead generation, campaign strategy, conversion tracking and long-term client value, delivering appointments and customers.

Qualifikationen

• Hands-on experience managing Google Ads and Meta Ads, ideally lead generation.
• Strong understanding of conversion tracking, attribution and campaign analytics.
• Experience managing multiple client accounts and budget-based decisions.

Aufgaben

• Build, manage and optimise Google Ads and Meta Ads campaigns across multiple client accounts.
• Carry out keyword, competitor and audience research, and structure campaigns for efficient budget deployment.
• Test ad copy, creative angles, audiences, hooks and offers to improve conversion rates and lead quality.
• Monitor CPL, conversion rates and downstream sales outcomes, identifying wasted spend and opportunities to scale.
• Maintain accurate conversion tracking and use CRM and client sales data to understand after-lead performance.
• Review landing pages and collaborate with content and web teams on improvements.
• Produce clear client performance updates with actionable recommendations.

Kenntnisse

Google Ads

Meta Ads

Conversion tracking

Campaign analytics

Multiple client accounts

Budget management

Tools

Google Tag Manager

GA4

Meta Pixel

Conversions API

Looker Studio

Call tracking

Offline conversion tracking

Jobbeschreibung

Own paid media performance for a growing UK lead generation agency

Turn ad spend into qualified leads, appointments and customers

Role Overview

A growing UK-based lead generation agency is looking for a Paid Media Manager to take ownership of paid advertising across a varied portfolio of service-based clients.

You will manage and improve campaigns across Google Ads and Meta Ads, with a strong focus on profitable lead generation rather than surface-level platform metrics. The role gives you broad ownership across campaign strategy, creative testing, conversion tracking, landing-page performance and the quality of leads generated through to appointments and customers.

Key Responsibilities

• Build, manage and optimise Google Ads and Meta Ads campaigns across multiple client accounts.
• Carry out keyword, competitor and audience research, and structure campaigns for efficient budget deployment.
• Test ad copy, creative angles, audiences, hooks and offers to improve conversion rates and lead quality.
• Monitor CPL, conversion rates and downstream sales outcomes, identifying wasted spend and opportunities to scale.
• Maintain accurate conversion tracking and use CRM and client sales data to understand what happens after a lead is generated.
• Review landing pages and work with content and web teams on creative and conversion improvements.
• Produce clear client performance updates with practical recommendations and next-step testing plans.

Qualifications & Experience

• Hands-on experience managing both Google Ads and Meta Ads, ideally across lead generation campaigns.
• Strong understanding of conversion tracking, attribution and campaign analytics.
• Experience managing multiple client accounts and making budget decisions based on performance data.
• Ability to diagnose underperforming campaigns and turn findings into a clear optimisation plan.
• Working knowledge of landing-page conversion principles and the relationship between lead volume, lead quality and commercial outcomes.
• Experience with tools such as Google Tag Manager, GA4, Meta Pixel or Conversions API, CRM platforms, Looker Studio, call tracking or offline conversion tracking would be beneficial.
• Comfortable communicating campaign performance and strategic recommendations clearly to clients and internal teams.