Meta Ads Lead Gen Specialist | CPA-Centric

Whistle; Pretoria; Presencial; ZAR 420.000 - 600.000; Jornada completa

Descripción de la vacante

Whistle seeks a results-driven Meta Media Buyer to lead paid campaigns for US service businesses. You will build scalable Meta Ads Manager structures, craft creative with Canva/CapCut, and optimize for CPA/CPL while tracking metrics and reporting insights.

Ideal candidates have 3–5 years in Meta Ads, strong lead-gen experience, and a sharp analytical mindset to translate data into action in a fast-paced environment.

Formación

• 3–5 years of hands-on experience setting up, managing, and scaling Meta Ads campaigns.
• Strong background running lead generation campaigns for US service-based clients.
• Proficiency in designing and editing ad creatives using Canva and CapCut.

Responsabilidades

• Build, manage, and scale lead-gen campaigns within Meta Ads Manager.
• Develop creative strategy and content using Canva/CapCut.
• Continuously optimize ad sets, budgets, bids, and targeting to hit CPA/CPL benchmarks.
• Design and execute A/B tests to improve performance and reduce costs.
• Monitor KPIs (CPL, CPA, CTR, ROAS) and deliver actionable insights.

Conocimientos

Lead generation

Campaign architecture

Performance optimization

A/B testing

Data analysis

Analytical mindset

Herramientas

Canva

CapCut

Descripción del empleo

Whistle seeks a results-driven Meta Media Buyer to lead paid campaigns for US service businesses. You will build scalable Meta Ads Manager structures, craft creative with Canva/CapCut, and optimize for CPA/CPL while tracking metrics and reporting insights.

Ideal candidates have 3–5 years in Meta Ads, strong lead-gen experience, and a sharp analytical mindset to translate data into action in a fast-paced environment.