Paid Media Manager

Pro Talent; Cape Town; On-site; ZAR 420,000 - 720,000; Full time

Job summary

Pro Talent is seeking a Paid Media Manager in Cape Town to lead paid media campaigns across Meta, Google, LinkedIn, and more. You will plan, implement and optimize campaigns, while mentoring junior team members and delivering regular performance dashboards.

You will collaborate with content and marketing managers on landing pages, forms, and lead generation, staying ahead of digital marketing trends and new channels.

Qualifications

• Proven track record of successful performance marketing campaigns with ROI.
• Ability to understand audience pain points and tailor messaging.
• Hands-on experience building landing pages and conversion-focused content.

Responsibilities

• Plan, implement, monitor, optimise and report paid media campaigns.
• Lead and mentor junior team members on paid marketing strategies.
• Generate weekly, monthly and quarterly performance dashboards and analyses.
• Collaborate with content and marketing managers on landing pages and forms.
• Stay updated on trends and potential new channels and strategies.

Skills

Performance marketing

Campaign management

Data analysis

Mentoring

Strategic thinking

Communication

Excel

Education

Degree in Marketing or Digital technologies

Tools

Looker Studio

Power BI

Google Ads

LinkedIn Ads

Meta Ads

Salesforce

HubSpot

Job description

The Paid Media Manager

As a Paid Media Manager, you will work with our team of experts in digital strategy, design, creative ideation and development. You will be fully responsible for the planning & execution of paid media campaigns across Meta, LinkedIn, Google Search and Display. Additionally, you’ll provide support across a range of B2B and B2C digital marketing deliverables, including paid social media planning, campaign set-up, campaign monitoring, optimisation, analysis and reporting.

· Manage the marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring, optimisation, analysis and reporting.

· Lead and support junior team members on the implementation of paid marketing strategies to drive awareness, leads and revenue growth.

· Generate weekly, monthly and quarterly performance reports and dashboards, and recognise and troubleshoot data anomalies.

· Measure and optimise our paid marketing using vendor-specific reports, Google Analytics, Looker Studio or PowerBI dashboards.

· Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition.

· Collaborate with the content team and marketing managers to craft landing pages and lead-gen forms to distribute through relevant paid programs.

· Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying

· Monitor market intelligence and keep track of competitor movement and market situation.

You’ll enjoy and succeed in this role if you have….

· A proven track record of successful performance marketing campaigns and proven ROI.

· The ability to get into the mind of your audience and understand their key pain points

· In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting and social advertising.

· Outstanding communication & presentation.

· The ability to mentor and grow junior team members' skills.

· The ability to measure beyond CPL and evaluate performance based on pipeline value, customer lifetime value (CLV) and return on marketing investment.

· Thorough understanding of paid media attribution.

· Excellent organisational and time management skills.

· Strategic thinker with great analytical skills.

· Extremely data-driven and detail-oriented.

Non-negotiable experience required

· +4 years of performance marketing experience, with significant B2B experience and a proven track record of generating demand.

· Hands-on experience building and optimising marketing landing pages, with a strong understanding of conversion, messaging and user experience.

· Experience building performance reports and dashboards using tools such as Looker Studio or Power BI.

· Hands-on experience planning, building, managing and optimising campaigns across Google Ads and at least 1 paid social platform such as LinkedIn or Meta.

· The ability to brief campaigns effectively to creative teams and to know what "good" looks like when it comes to copywriting and design.

· Experience using CRM platforms such as Salesforce or HubSpot for campaign reporting and data extraction for audience creation.

· Hands-on experience in handling large marketing budgets and forecasting/reporting results.

· Advanced knowledge in Microsoft Excel.

Education

Degree in Marketing, Digital technologies or similar relevant fields preferred.

Advantageous experience

· Experience with Appsflyer and mobile advertising.

· Experience with ABM platforms, marketing automation or additional CRM/marketing technology is a plus.