Freelance Meta Ads Strategist & Campaign Manager

Fusion CPA; Johannesburg; Remote; ZAR 78,000 - 134,000; Part time

Benefits offered by this job

Remote work

Job summary

Fusion CPA is seeking a part-time/ freelance fractional retainer to own Meta advertising strategy, create lead-focused content, and manage campaigns for high-net-worth audiences. You will ensure compliance with financial advertising rules while coordinating with the Marketing Manager remotely.

The role emphasizes end-to-end campaign ownership, monthly optimization, and clear reporting on spend and booked consultations. Flexible hours and scalable engagement are offered.

Qualifications

• 4+ years of hands-on Meta Ads experience with a portfolio of high-intent leads or appointments in wealth management or premium fintech/financial services.
• End-to-End Campaign Ownership: set strategy, write copy, and manage performance with results.
• Copywriting portfolio for professional/affluent audiences.
• Fractional/retainer experience showing autonomous work within a low-hour monthly retainer.

Responsibilities

• Phase 1: Build Meta Business Manager, Ads Accounts, pages and asset permissions; implement tracking with Pixel and CAPI via GTM; integrate lead forms with HubSpot CRM.
• Phase 2: Design and scale Meta campaigns for affluent audiences; refresh content monthly; navigate Financial Services advertising policies; monitor performance and report.

Skills

Meta ads

Copywriting

HubSpot

GTM

Video editing

Canva

Analytics

Campaign strategy

Tools

Meta Ads Manager

Facebook Business Suite

Conversions API (CAPI)

Google Tag Manager

Canva

Job description

Role overview and objectives

Employment type: Part-time / Freelance Contract / Fractional Retainer Time commitment: 10-12 hours per month (with potential to scale based on performance) Setup phase: approx. 20-25 hours across Months 1–2. Ongoing retainer: approx. 10-12 hours per month (strategy, content, management, and reporting), with potential to scale based on performance.

Location: Remote Reporting To: Marketing Manager

Primary objectives

• Campaign Strategy: Build and own the Meta advertising strategy, covering audiences, offers, funnel stages, messaging, budget allocation, and testing plan, and sign it off with the Marketing Manager before launch.
• Content & Creative: Write all ad copy and lead-form copy, and produce or brief the ad creative (static, carousel and short-form video) in line with Fusion CPA's brand voice and financial compliance requirements.
• Lead Generation & Conversion: Launch and run Meta Ad campaigns targeting High-Net-Worth (HNW) individuals to secure qualified, booked consultation calls.
• Ongoing Management: Run, optimize, and report on campaigns every month as the accountable owner of Meta performance, working within an agreed monthly hour budget and ad spend.

Key Responsibilities

• Phase 1: Infrastructure, Tracking and Funnel Setup (Initial Focus)

  Meta workspace architecture: Build, configure, and secure the company’s Meta Business Manager, Ads Accounts, Facebook/Instagram pages, and asset permissions from scratch. Advanced tracking Implementation: Deploy and verify the Meta Pixel and Conversions API (CAPI) via Google Tag Manager (GTM) to ensure accurate attribution. HubSpot and funnel integration: Integrate Meta lead forms and landing pages natively with HubSpot CRM, workflows, and the firm’s scheduling/calendar software to ensure zero lead leakage and automated data syncing.

• Phase 2: Ongoing Campaign Strategy and Optimization (monthly retainer)

  HNW Target Architecture: Design, launch, and scale sophisticated Facebook and Instagram campaigns specifically tailored to attract and convert affluent audiences. Monthly Content Refresh: Write and ship new ad copy and creative variations each month to prevent ad fatigue, and test new hooks, formats and offers against the testing roadmap. Financial Compliance Management: Proactively manage and navigate Meta's strict Special Ad Categories, financial services, and credit advertising policies to ensure 100% compliance and avoid ad rejections. Performance Optimization: Monitor campaign health, optimize bidding strategies, refine audience targeting, and pass downstream conversion data (e.g., actual booked calls) to Meta to train the algorithm. Monthly Reporting: Send a monthly report covering spend, cost per lead, cost per booked call. Recommend next month's budget split, then walk the Marketing Manager through it on a monthly review call.

REQUIREMENTS

Candidate requirements and qualifications

Experience

• Proven track record: 4+ years of hands-on Meta Ads experience (building and running them), with a documented portfolio of generating high-intent leads or booked appointments for wealth management, asset management, private banking, or premium fintech/financial services.
• End-to-End Campaign Ownership: Examples of campaigns where you set the strategy, wrote the copy, and managed performance yourself, with results attached.
• Copywriting Portfolio: Samples of ad copy written for a professional or affluent audience.
• Fractional/retainer experience: Proven ability to work autonomously and manage time efficiently within a low-hour monthly retainer structure.

Technical skills and systems

• CRM: Deep proficiency in HubSpot CRM (tracking pixels, native forms, contact property mapping, and workflow integrations).
• Ad tech: Expert-level knowledge of Meta Ads Manager, Meta Business Suite, Events Manager, Conversions API (CAPI), and Google Tag Manager (GTM).
• Creative Tools: Working ability in Canva or similar for static ads, plus basic short-form video editing (or clear briefing skills for a designer).

Core competencies

• Compliance Savvy: Flawless understanding of financial advertising boundaries, privacy regulations, and compliance-safe ad copywriting.
• Persuasive, Compliant Copywriting : Writes copy that speaks to affluent, time-poor decision-makers in a premium tone without making claims that break financial advertising rules.
• Strategic Thinking: Can turn a business goal (booked HNW consultations) into a clear funnel, audience, and testing plan.
• Analytical Mindset: Ability to trace data from initial ad click through to calendar bookings to optimize for Customer Acquisition Cost (CAC) rather than just cheap impressions.