Media Buyer & Performance Analyst

ARVO; Cape Town; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Performance-based incentives

Flexible hybrid working

Job summary

ARVO seeks a Media Buyer & Performance Analyst to own Meta advertising for its premium outdoor lighting brand. You will manage significant spend across SA and global markets, explain growth drivers, and partner with senior marketing leaders, Creative Strategists, and a data partner.

You will monitor performance, diagnose issues across media, creative, and landing pages, and build automated insights. A strong analytical mindset and AI fluency are essential.

Qualifications

• 3+ years of hands-on Meta Ads experience in DTC e-commerce.
• Experience managing meaningful paid-media budgets and making independent scaling decisions.
• Strong understanding of Meta campaign structures, ad funnels and creative testing.
• Commercial instinct: you understand how media spend, CPA, MER, conversion rate, AOV, contribution and profitability connect.
• Strong analytical ability and curiosity about performance changes.
• Confidence across Shopify, Meta Ads Manager, analytics platforms and reporting dashboards.
• A solid grasp of attribution and tracking fundamentals.
• AI fluency: you already use AI tools, automation or agents in your workflow.
• Structured, detail-oriented and proactive approach.
• Clear communication with both creative and commercial teams.

Responsibilities

• Own day-to-day Meta performance across SA and global accounts.
• Decide when to scale, hold, reduce or restructure spend within CPA, NCPA, MER targets.
• Manage spend across multiple product CBOs and markets.
• Understand each ad's role within the customer journey beyond ad-level metrics.
• Cut underperforming ads and scale winners.
• Improve account structure, efficiency and scaling strategy.

Skills

Meta Ads

DTC e-commerce

Budget management

Analytics

Shopify

Attribution

AI fluency

Communication

Tools

Meta Ads Manager

Shopify

Job description

Media Buyer & Performance Analyst

Location: Cape Town, hybrid (Workshop17 Newlands)

Employment type: Full-time, permanent

Compensation: Competitive, plus performance-based incentives

About the company

Our client is a fast-growing premium outdoor lighting brand, founded in South Africa. It is an 8-figure USD direct-to-consumer business, now scaling across the USA, UK, Australia, Canada and Europe, and building toward 9-figure annual revenue.

The role

You will own the day-to-day performance of the brand's Meta advertising, managing significant spend across multiple products and markets. You will also be the person who explains what is really driving growth: across acquisition, creative, conversion, customer behaviour and commercial results.

You will work closely with senior marketing leadership, two experienced Creative Strategists, a data partner and external paid-media partners.

What you'll do

Meta media buying

• Own day-to-day Meta performance across the South African and global accounts
• Decide when to scale, hold, reduce or restructure spend within agreed CPA, NCPA, MER and contribution targets
• Manage spend across multiple product CBOs and markets
• Understand the role each ad plays within a CBO and the wider customer journey, not just ad-level metrics
• Cut underperforming or fatigued ads with discipline, and graduate proven creative-test winners into scaling campaigns
• Keep improving account structure, efficiency and scaling strategy, and stay ahead of Meta platform changes

Performance analysis and diagnostics

• Monitor DTC performance across spend, revenue, contribution, MER, NCPA, conversion rate, AOV, traffic and product mix
• Diagnose whether a change comes from media, creative, landing pages, offers, seasonality, tracking or product mix
• Separate genuine performance issues from normal volatility
• Turn data into clear insight: what changed, why, and what to do next, and raise risks before anyone has to ask

Data, reporting and AI

• Work with the data partner to improve data accuracy, attribution and reporting across markets, products and channels
• Spot tracking, attribution and data discrepancies early
• Build automated monitoring and alerts that flag unusual changes in performance
• Use AI to speed up recurring analysis, anomaly detection and reporting

Creative performance insight

• Identify winning, declining and fatigued creatives and share clear insights with the Creative Strategists
• Make sure new creative tests get the right spend and data before conclusions are drawn
• Take part in Creative Sprints and feed learnings back into the creative testing system

Paid media oversight

• Oversee outsourced paid-media channels, including Google Ads, and hold partners to agreed commercial targets
• Make sure learnings across Meta, Google and other channels are shared, not siloed
• Help evaluate new paid-media platforms as the channel mix grows

What success looks like

• Meta spend scales while acquisition economics stay healthy
• Winning creatives are found and scaled quickly; declining ads are managed intelligently
• Performance issues are caught early, before they become expensive
• Leadership can clearly see what is driving DTC performance
• AI and automation cut the manual monitoring and reporting

You bring

• 3+ years of hands-on Meta Ads experience in DTC e-commerce
• Experience managing meaningful paid-media budgets and making independent scaling decisions
• A strong understanding of Meta campaign structures, ad funnels and creative testing
• Commercial instinct: you understand how media spend, CPA, MER, conversion rate, AOV, contribution and profitability connect
• Strong analytical ability and real curiosity about why performance changes
• Confidence across Shopify, Meta Ads Manager, analytics platforms and reporting dashboards
• A solid grasp of attribution and tracking fundamentals
• AI fluency: you already use AI tools, automation or agents in your workflow
• A structured, detail-oriented and proactive approach
• Clear communication with both creative and commercial teams

Strong advantages

• Managing Meta across multiple international markets
• Experience with high-spend DTC brands
• Familiarity with Google Ads, even if it wasn't your main channel
• Data visualisation, automated reporting, APIs, AI agents or workflow automation

• Real influence: work directly with senior leadership and shape how the marketing budget is deployed
• Serious scale: run Meta for an 8-figure USD international DTC brand building toward 9-figure revenue
• A strong team: two experienced Creative Strategists and a strong in-house marketing team
• Build something modern: help create a performance function that combines media buying, commercial analysis, data, automation and AI
• Real ownership: autonomy from day one in a fast-moving, globally ambitious business
• Earning potential: meaningful performance-based incentives tied to measurable results
• Flexible hybrid working from Workshop17 Newlands