Media Strategist

Placements24; Mbombela (Nelspruit); On-site; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Medical aid

Retirement plan

Paid leave

Professional development

Team events

Job summary

Placements24 in Nelspruit is seeking a Media Strategist to craft data-driven media plans across digital, social, traditional, and OOH channels. You will analyze audiences, allocate budgets, and track performance to maximize ROI for diverse clients.

You will collaborate with account managers and creatives to translate marketing objectives into impactful media strategies, stay ahead of industry trends, and deliver clear plans and reports to clients.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• Minimum 4 years of media planning/strategy experience.
• Proven track record across multiple channels.
• Strong analytical skills and proficiency with media tools.
• Excellent Excel & PowerPoint skills.
• Knowledge of Mpumalanga media landscape a plus.

Responsibilities

• Develop comprehensive media strategies and plans aligned with client objectives and budgets.
• Conduct in-depth audience research to identify target demographics and media consumption habits.
• Select appropriate media channels (digital, social, traditional, OOH, etc.) for campaign execution.
• Negotiate media space and time with vendors to secure the best rates and placements.
• Manage media budgets effectively and track campaign spending.
• Monitor campaign performance, analyze key metrics, and provide insights for optimization.
• Collaborate with creative and account management teams to ensure strategy and execution alignment.
• Stay current with media trends, new technologies, and emerging platforms.
• Prepare and present media plans and performance reports to clients.

Skills

Media planning

Audience research

Budget management

Data analytics

Negotiation

Presentations

Team collaboration

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Nielsen

Comscore

Google Analytics

Excel

PowerPoint

Job description

About the Role

Our client, a leading advertising agency with a strong presence in the region, is seeking a strategic and data-driven Media Strategist to join their innovative team in Nelspruit, Mpumalanga . This role is crucial for developing and implementing effective media plans that drive campaign success for a diverse range of clients. The Media Strategist will be responsible for audience analysis, media channel selection, budget allocation, and performance tracking to ensure optimal return on investment. The ideal candidate will possess a deep understanding of media planning principles, digital and traditional media channels, and campaign analytics. You will work closely with account managers, creative teams, and clients to translate marketing objectives into impactful media strategies. Join a dynamic agency and play a key role in shaping compelling advertising campaigns in the vibrant market of Nelspruit .

Key Responsibilities

• Develop comprehensive media strategies and plans aligned with client objectives and budgets.
• Conduct in-depth audience research and analysis to identify target demographics and media consumption habits.
• Select appropriate media channels (digital, social, traditional, OOH, etc.) for campaign execution.
• Negotiate media space and time with vendors to secure the best rates and placements.
• Manage media budgets effectively and track campaign spending.
• Monitor campaign performance, analyze key metrics, and provide insights for optimization.
• Collaborate with creative and account management teams to ensure strategy and execution alignment.
• Stay current with media trends, new technologies, and emerging platforms.
• Prepare and present media plans and performance reports to clients.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 4 years of experience in media planning and strategy, preferably within an agency setting.
• Proven track record of developing successful media plans across various channels.
• Strong analytical skills with proficiency in media planning software and tools (e.g., Nielsen, Comscore, Google Analytics).
• Excellent understanding of digital media, including programmatic advertising, social media advertising, and SEM.
• Proficiency in Microsoft Excel and PowerPoint for data analysis and presentations.
• Strong negotiation and communication skills.
• Ability to work collaboratively in a fast-paced team environment.
• Knowledge of the media market in Mpumalanga is an advantage.
• Detail-oriented with strong project management skills.

Benefits

• Competitive salary and performance bonuses.
• Comprehensive medical aid and retirement plan.
• Generous annual leave and paid public holidays.
• Opportunities for professional development and continuous learning in advertising and media.
• Vibrant and collaborative agency culture in Nelspruit .
• Access to cutting-edge advertising tools and technologies.
• Potential for career growth within the agency.
• Regular team-building activities and social events.