Media Planner and Buyer

Placements24; Soweto; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary package

Health insurance and professional dev

Collaborative work environment

Exposure to various media channels

Career growth in Gauteng

Job summary

Placements24 in Soweto, Gauteng, is seeking a meticulous Media Planner and Buyer to develop and execute media plans across traditional and digital channels. You will negotiate with vendors, analyze performance, manage client relationships, and ensure campaigns are cost-efficient and on time.

The role offers exposure to multiple media platforms and opportunities for growth within a collaborative team environment.

Qualifications

• 3+ years in media planning and buying, preferably in an agency.
• Degree in Marketing, Advertising, or Communications.
• Knowledge of SA media landscape is essential.

Responsibilities

• Develop media plans based on client briefs and objectives.
• Research and recommend digital, TV, radio, print, and OOH channels.
• Negotiate with media vendors for rates and placements.
• Execute media buys with accuracy and on schedule.
• Monitor performance and provide actionable reports.
• Manage client relationships and present strategies.

Skills

Media planning

Negotiation

Analytical skills

Communication

Project management

Teamwork

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Comscore

Nielsen

Ad serving platforms

Job description

About the Role

Our client, a leading advertising agency within the media sector, is seeking a meticulous and strategic Media Planner and Buyer to join their team in Soweto, Gauteng. This role is responsible for developing and executing effective media plans that align with client objectives and target audience reach, across both traditional and digital channels. The ideal candidate will possess strong analytical skills, a deep understanding of media platforms, and a proven ability to negotiate and secure optimal media placements. You will play a key part in ensuring clients' advertising campaigns are successful and cost-effective. This is an excellent opportunity for a media professional to contribute to impactful campaigns for diverse clients within the vibrant Gauteng region.

Key Responsibilities

• Develop comprehensive media plans based on client briefs, target audience analysis, and campaign objectives.
• Research, identify, and recommend appropriate media channels (digital, TV, radio, print, OOH).
• Negotiate with media vendors to secure the best possible rates and placements.
• Execute media buys, ensuring accuracy and adherence to timelines and budgets.
• Monitor campaign performance, analyze data, and provide regular reports with insights and recommendations.
• Manage client relationships and present media strategies effectively.
• Stay abreast of new media technologies, trends, and opportunities.
• Collaborate with creative teams to ensure media plans complement campaign messaging.
• Track media expenditures and reconcile invoices.
• Continuously optimize media plans for maximum reach and efficiency.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 3 years of experience in media planning and buying, preferably within an agency setting.
• Proficiency in media planning software and tools (e.g., Comscore, Nielsen, ad serving platforms).
• Strong understanding of digital media, including programmatic advertising, social media advertising, and SEM.
• Excellent negotiation, analytical, and problem‑solving skills.
• Strong written and verbal communication skills.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines.
• Knowledge of the media landscape in South Africa is essential.
• Detail‑oriented with a commitment to accuracy.
• Team player with good interpersonal skills.

Benefits

• competitive salary package
• comprehensive benefits plan, including health insurance and opportunities for professional development
• collaborative work environment
• exposure to various media channels
• opportunities for career growth within the advertising and media industry in Gauteng