Media Strategist

Placements24; Gqeberha; Hybrid; ZAR 344,000 - 482,000; Part time

Benefits offered by this job

Remote contract role

Flexible schedule

Job summary

Placements24 seeks a creative and data-driven Media Strategist for a remote contract role based in Port Elizabeth, Eastern Cape. You will develop and implement innovative media plans to maximize reach and engagement across a diverse client portfolio.

The ideal candidate has 5+ years in media planning and strategy, with strong analytics, negotiation skills, and the ability to translate insights into actionable plans. This flexible remote position supports work across the Eastern Cape and beyond.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 5+ years of experience in media planning and strategy, preferably in an agency or PR environment.
• Proven track record of developing successful media plans with measurable results.
• Strong understanding of media planning principles, audience segmentation, and media metrics.
• Proficiency in media planning software and analytics tools such as Nielsen, Comscore, and Google Analytics.

Responsibilities

• Develop comprehensive media strategies across digital, traditional, and emerging platforms.
• Conduct market research and audience analysis to identify target demographics and placements.
• Plan and execute media campaigns aligned with client objectives and budgets.
• Negotiate media buys and manage relationships with vendors and partners.
• Monitor campaign performance with ROI, reach, frequency, and engagement metrics; provide regular reports.
• Collaborate with creative, account management, and PR teams for integrated execution.

Skills

Analytical thinking

Negotiation

Remote work discipline

Project management

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Nielsen

Comscore

Google Analytics

Job description

About the Role

Our client, a dynamic agency within the Media & PR sphere, is looking for a creative and data-driven Media Strategist to join their team. This role, based in Port Elizabeth, Eastern Cape, will focus on developing and implementing innovative media plans that maximize reach and engagement for our client's diverse portfolio of campaigns. The ideal candidate will have a strong understanding of media channels, audience behavior, and performance metrics, coupled with the ability to think strategically and translate insights into actionable plans. This is a contract position offering significant flexibility and the opportunity to work on exciting projects within the Eastern Cape region and beyond. The role is designed for remote work, allowing for greater autonomy and flexibility while ensuring high-impact contribution to client success.

Key Responsibilities

• Develop comprehensive media strategies across various channels, including digital, traditional, and emerging platforms.
• Conduct in-depth market research and audience analysis to identify target demographics and optimal media placements.
• Plan and execute media campaigns, ensuring alignment with client objectives and budget constraints.
• Negotiate media buys and manage relationships with media vendors and partners.
• Monitor campaign performance, analyze key metrics (ROI, reach, frequency, engagement), and provide regular reports.
• Identify opportunities for media innovation and strategic partnerships.
• Collaborate with creative, account management, and PR teams to ensure integrated campaign execution.
• Stay updated on media trends, new technologies, and competitive landscape changes.
• Optimize media spend and tactics to achieve maximum campaign effectiveness.
• Present media plans and performance insights to clients and internal stakeholders.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 5 years of experience in media planning and strategy, preferably within an agency or PR environment.
• Proven track record of developing successful media plans that deliver measurable results.
• Strong understanding of media planning principles, audience segmentation, and media metrics.
• Proficiency in media planning software and analytics tools (e.g., Nielsen, Comscore, Google Analytics).
• Excellent analytical and problem-solving skills.
• Strong negotiation and interpersonal skills.Ability to work independently and manage multiple projects simultaneously in a remote capacity.
• Experience working with clients in the Port Elizabeth, Eastern Cape area is a plus.
• Creative thinking and a passion for innovation in media.

Benefits

This contract role offers a competitive hourly or project-based rate, commensurate with experience. It provides a fantastic opportunity to gain diverse project experience and expand your portfolio. As a remote contractor, you will benefit from significant flexibility in your work schedule and location. This position is ideal for a results-oriented professional looking to contribute strategic media expertise to a forward-thinking client in Port Elizabeth, Eastern Cape.