Senior Media Analyst

Placements24; Mbombela (Nelspruit); On-site; ZAR 800,000 - 1,100,000; Full time

Job summary

Placements24 seeks a Senior Media Analyst for its Nelspruit office to deliver in-depth analysis of media trends, audience behavior, and campaign effectiveness. You will collect, analyze, and interpret complex data and translate insights into clear recommendations for clients and internal teams.

The role requires a master's in a quantitative field, at least 5 years of related experience, and proficiency with SPSS, R or Python. Office-based with collaboration across the research team.

Qualifications

• Master's degree in a quantitative field.
• Minimum of 5 years in media analysis or market research.
• Proficiency in SPSS, R or Python for statistical analysis.
• Experience with media monitoring and audience measurement tools.
• Strong written and verbal communication; clear client presentations.

Responsibilities

• Conduct research and analysis of media trends, demographics and campaign performance.
• Develop data collection methodologies and analytical frameworks.
• Interpret datasets and provide actionable insights to clients and teams.
• Generate reports and presentations on media consumption and advertising effectiveness.
• Mentor junior analysts and stay updated on new methods in media analysis.
• Present findings to stakeholders and identify opportunities and risks.

Skills

Media analysis

Data interpretation

Clear presentation

Analytical mindset

Independent & collaborative

Education

Master's degree in Statistics, Economics, Marketing, Media Studies, or related quantitative field

Tools

SPSS

R

Python

Job description

About the Role

Our client, a prominent market research firm specializing in media consumption, is seeking an experienced and analytical Senior Media Analyst to join their office-based team in Nelspruit, Mpumalanga . This role is critical for providing in-depth insights into media trends, audience behavior, and campaign effectiveness for a diverse range of clients. The successful candidate will be responsible for collecting, analyzing, and interpreting complex media data, translating it into actionable recommendations. This is a hands-on, office-based position within our Nelspruit facility, fostering collaboration and direct engagement with the research team and clients. If you possess a keen analytical mind and a passion for understanding the media landscape, this is an excellent opportunity.

Key Responsibilities

• Conduct comprehensive research and analysis of media trends, audience demographics, and campaign performance across various platforms (digital, broadcast, print).
• Develop and maintain data collection methodologies and analytical frameworks.
• Interpret complex datasets and provide clear, concise, and actionable insights to clients and internal teams.
• Generate regular reports and presentations on media consumption patterns, advertising effectiveness, and market share.
• Utilize advanced statistical software and tools for data analysis.
• Collaborate with clients to understand their research needs and provide tailored analytical solutions.
• Stay abreast of new technologies, methodologies, and best practices in media analysis and research.
• Mentor junior analysts and contribute to the team's overall knowledge base.
• Identify emerging opportunities and potential risks based on media data analysis.
• Present findings and recommendations to stakeholders, both internally and externally.

Requirements

• Master's degree in Statistics, Economics, Marketing, Media Studies, or a related quantitative field.
• Minimum of 5 years of experience in media analysis, market research, or a similar analytical role.
• Proven expertise in quantitative research methodologies and statistical analysis.
• Proficiency in data analysis software such as SPSS, R, Python, or similar.
• Experience with media monitoring and audience measurement tools.
• Strong ability to interpret complex data and translate findings into strategic insights.
• Excellent written and verbal communication skills, with a talent for clear presentation.
• Strong problem-solving skills and attention to detail.
• Ability to work independently and collaboratively in an office environment in Nelspruit .
• Familiarity with the media landscape in Mpumalanga is a plus.

Benefits

Our client offers a competitive salary, a comprehensive benefits package, and the opportunity to work in a stimulating office environment in Nelspruit . You will be part of a leading research firm, contributing to impactful projects and developing your analytical expertise. This role provides significant opportunities for professional growth and development within the field of media analysis. Join a dedicated team of professionals focused on delivering data-driven insights.