Media Strategist

Placements24; Durban; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Performance-based incentives

Comprehensive benefits package

On-site role in Durban

Job summary

Placements24 is seeking a highly analytical and creative Media Strategist to join their Durban office. You will develop and execute media plans across digital, print, broadcast, and OOH, translating client objectives into measurable strategies.

You will manage budgets, negotiate placements, analyze performance, and present insights to clients and internal teams, contributing to high-impact campaigns in a fast-paced agency environment in Durban.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field.
• 4-6 years of media planning and strategy experience, preferably in an agency.
• Strong analytical skills with ability to derive insights from data.
• Proficiency with media planning tools and digital marketing channels.

Responsibilities

• Develop comprehensive media strategies across digital, social, print, broadcast, and OOH.
• Conduct market research, competitor analysis, and audience segmentation to inform media plans.
• Identify and evaluate new media opportunities and emerging platforms.
• Collaborate with account management, creative teams, and clients to align objectives.
• Manage media budgets and allocate resources for maximum ROI.
• Negotiate rates and secure favorable media placements.
• Monitor campaign performance and provide reporting with actionable insights.
• Stay updated on industry trends and changes in media landscape.
• Present strategies and performance reports to clients and internal stakeholders.
• Contribute to new business pitches and client strategy sessions.

Skills

Media strategy

Analytical thinking

Negotiation

Communication

Education

Bachelor's degree in Marketing, Advertising, Communications, Business, or related field

Tools

Nielsen

Comscore

Google Analytics

Ad verification platforms

Job description

About the Role

Our client, a prominent advertising and marketing agency, is seeking a highly analytical and creative Media Strategist to join their Durban office. This role is integral to developing and executing cutting-edge media plans that drive measurable results for a diverse portfolio of clients. The successful candidate will possess a deep understanding of various media channels, from traditional to digital, and a proven ability to translate client objectives into effective media strategies. This position requires a strategic thinker with excellent analytical skills and a passion for the ever-evolving media landscape. The role is based in Durban, KwaZulu-Natal, offering a fantastic opportunity to contribute to high-impact campaigns within a vibrant agency setting.

Key Responsibilities

• Develop comprehensive media strategies and plans across all relevant channels, including digital, social, print, broadcast, and Out-of-Home (OOH).
• Conduct in-depth market research, competitor analysis, and audience segmentation to inform media strategies.
• Identify and evaluate new media opportunities and emerging platforms.
• Collaborate closely with account management, creative teams, and clients to ensure alignment on objectives and deliverables.
• Manage media budgets effectively, ensuring optimal allocation of resources for maximum ROI.
• Negotiate rates and secure favorable media placements.
• Monitor campaign performance, analyze key metrics, and provide regular reporting with actionable insights.
• Stay abreast of industry trends, technological advancements, and changes in the media landscape.
• Present media strategies and performance reports to clients and internal stakeholders.
• Contribute to new business pitches and client strategy sessions.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• Minimum of 4-6 years of experience in media planning and strategy, preferably within an advertising agency environment.
• Proven track record of developing successful media plans that have met or exceeded client objectives.
• Strong analytical skills with the ability to interpret data and derive strategic insights.
• Proficiency in media planning software and tools (e.g., Nielsen, Comscore, Google Analytics, ad verification platforms).
• Excellent understanding of digital marketing channels, including SEM, SEO, social media advertising, programmatic, and display.
• Strong negotiation and communication skills, with the ability to present complex information clearly.
• Experience managing media budgets and demonstrating ROI.
• Ability to work collaboratively in a fast-paced agency environment.
• Residency or willingness to relocate to Durban, KwaZulu-Natal.

Benefits

• Our client offers a competitive salary, performance-based incentives, and a comprehensive benefits package.
• You’ll be part of a creative and dynamic team in a stimulating work environment.
• This on-site role provides the opportunity for hands-on collaboration and direct client interaction in the heart of Durban.
• Gain exposure to a wide range of clients and industries, and contribute to impactful marketing campaigns.