Media Planner and Buyer

Placements24; East London; Hybrid; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits

Professional development

Hybrid work model

Job summary

Placements24 is seeking a meticulous Media Planner and Buyer for their East London team. You will develop and execute integrated media strategies across digital, print, broadcast, and Out-of-Home channels, while managing budgets and delivering ROI.

The role offers a hybrid work arrangement in the Eastern Cape and requires 2–4 years of agency experience, strong negotiation skills, and proficiency with media planning software and analytics tools. Join a dynamic advertising and marketing agency.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 2-4 years of experience in media planning and buying, preferably within an agency setting.
• Strong understanding of media channels and their strengths.
• Proficiency in media planning software and analytics tools.
• Excellent negotiation and communication skills.
• Demonstrated ability to manage budgets and deliver ROI.
• Analytical and problem-solving capabilities.
• Ability to work in a hybrid team environment.
• Familiarity with the Eastern Cape market is a plus.

Responsibilities

• Develop integrated media plans based on client objectives and target audience analysis.
• Negotiate and purchase media space and time across digital, print, broadcast, and Out-of-Home channels.
• Manage media budgets efficiently and track campaign spending.
• Analyze media performance data and provide insights for campaign optimization.
• Build and maintain strong relationships with media vendors and partners.
• Stay abreast of the latest media trends, technologies, and industry best practices.
• Collaborate with account management and creative teams to ensure campaign alignment.
• Prepare post-campaign analysis reports for clients.
• Identify new media opportunities to enhance campaign effectiveness.

Skills

Analytical thinking

Negotiation

Budget management

Communication

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Media planning software

Analytics tools

Job description

About the Role

Our client, a leading advertising and marketing agency, is seeking a meticulous and analytical Media Planner and Buyer to join their vibrant team in East London. This role is crucial for developing and executing effective media strategies across various channels to reach target audiences and achieve campaign objectives. You will be responsible for planning, negotiating, and purchasing media space and time, ensuring optimal reach and efficiency. The ideal candidate possesses strong analytical skills, a deep understanding of the media landscape, and a proven ability to manage budgets and deliver results. This is an excellent opportunity to contribute to impactful campaigns within the Media & PR domain, with a hybrid work arrangement.

Key Responsibilities

• Develop integrated media plans based on client objectives and target audience analysis.
• Negotiate and purchase media space and time across digital, print, broadcast, and Out-of-Home channels.
• Manage media budgets efficiently and track campaign spending.
• Analyze media performance data and provide insights for campaign optimization.
• Build and maintain strong relationships with media vendors and partners.
• Stay abreast of the latest media trends, technologies, and industry best practices.
• Collaborate with account management and creative teams to ensure campaign alignment.
• Prepare post-campaign analysis reports for clients.
• Identify new media opportunities to enhance campaign effectiveness.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 2-4 years of experience in media planning and buying, preferably within an agency setting.
• Strong understanding of various media channels and their respective strengths.
• Proficiency in media planning software and analytics tools.
• Excellent negotiation and communication skills.
• Demonstrated ability to manage budgets and deliver ROI.
• Analytical and problem-solving capabilities.
• Ability to work effectively in a hybrid team environment.
• Familiarity with the Eastern Cape market is a plus.

Benefits

Our client offers a competitive salary, comprehensive benefits package, and opportunities for professional development in the exciting field of advertising and Media & PR. This hybrid role allows for a healthy work-life balance, combining office-based collaboration in East London with remote work flexibility. Join a creative and results-driven team.