Marketing Automation Specialist - Rustenburg

Placements24; Rustenburg; On-site; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Medical aid

Retirement fund contributions

On-site Rustenburg facilities

Professional growth opportunities

Job summary

Placements24 is seeking a Marketing Automation Specialist in Rustenburg to design, implement, and manage automated campaigns that drive lead generation and nurture customer relationships. You will work with platforms like HubSpot, Marketo, Pardot, or Eloqua, building workflows and lead scoring models.

The role emphasizes data integrity, testing, and collaboration with marketing and sales teams to achieve growth.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
• At least 3 years of hands-on experience with marketing automation platforms (HubSpot, Marketo, Pardot, Eloqua).
• Proven experience building and optimizing automated workflows and email campaigns.
• Strong understanding of lead generation, nurturing, and CRM integration.
• HTML and CSS proficiency for email templates is a plus.
• Excellent analytical and problem-solving skills.
• Ability to manage multiple projects and meet deadlines.
• Excellent communication and collaboration with cross-functional teams.
• Experience in industrial or B2B services is advantageous.
• Must work on-site in Rustenburg.

Responsibilities

• Design, build, test, and deploy automated marketing campaigns and workflows.
• Develop and manage lead scoring models to identify sales-ready leads.
• Create and segment email lists for targeted campaigns with privacy compliance.
• Run A/B tests on emails, landing pages, and automations.
• Monitor campaign performance and provide actionable reports.
• Collaborate with marketing and sales to align automation with goals.
• Ensure data integrity within the marketing automation platform.
• Document marketing automation processes and best practices.
• Stay updated on trends and features in marketing automation.

Skills

Marketing automation

Lead generation

Lead nurturing

CRM integration

Email marketing

Analytics

Education

Bachelor's degree in Marketing, Business Administration, Computer Science, or related field

Tools

HubSpot

Marketo

Pardot

Eloqua

Job description

About the Role

Our client, a prominent industrial services provider based in Rustenburg, North West , is looking for a skilled and analytical Marketing Automation Specialist to join their growing marketing department. This role is instrumental in leveraging marketing automation platforms to streamline lead generation, nurture customer relationships, and enhance the efficiency of our client's marketing efforts. The successful candidate will be responsible for designing, implementing, and managing automated workflows, email campaigns, and lead scoring models. This is an excellent opportunity for a technically adept marketer to contribute significantly to the company's growth and customer engagement strategies within the dynamic Rustenburg business landscape. The role requires a hands-on approach and deep technical expertise in marketing automation tools.

Key Responsibilities

• Design, build, test, and deploy automated marketing campaigns and workflows within the chosen marketing automation platform (e.g., HubSpot, Marketo, Pardot).
• Develop and manage lead scoring models to identify and qualify sales-ready leads.
• Create and segment email lists for targeted campaigns, ensuring data accuracy and compliance with privacy regulations.
• Develop and execute A/B tests on email campaigns, landing pages, and automation workflows to optimize performance.
• Monitor campaign performance, analyze key metrics (open rates, click-through rates, conversion rates), and provide regular reports with actionable insights.
• Collaborate with the marketing and sales teams to align automation strategies with overall business objectives and lead generation goals.
• Ensure data integrity within the marketing automation platform, working with CRM data to maintain accurate customer profiles.
• Develop and maintain documentation for marketing automation processes and best practices.
• Stay up-to-date with the latest trends and features in marketing automation technology and digital marketing.

Requirements

• Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
• Minimum of 3 years of hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Eloqua).
• Proven experience in building and optimizing automated marketing workflows and email campaigns.
• Strong understanding of lead generation, lead nurturing, and CRM integration.
• Proficiency in HTML and CSS for email template customization is a plus.
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Experience in the industrial or B2B services sector is advantageous.
• Must be able to work on-site in Rustenburg.

Benefits

• This position offers a competitive salary and benefits package, including medical aid and retirement fund contributions.
• Employees will have the opportunity to work with cutting-edge marketing technology and gain advanced skills in marketing automation.
• Our client provides a supportive and collaborative work environment, encouraging professional growth and development.
• On-site employees benefit from a stable work setting in Rustenburg , with access to company facilities.
• Further opportunities for training and career advancement within the company are available for high-performing individuals.
• This role is ideal for someone seeking to build a career in a technically focused marketing discipline.