Marketing Automation Specialist

Placements24; Pretoria; Remote; ZAR 420,000 - 680,000; Full time

Benefits offered by this job

Competitive remote salary

Health and wellness benefits

Flexible working hours

Professional development (certs) in AM

Access to cutting-edge marketing tech

Collaborative virtual team culture

Generous paid time off

Company-provided equipment

Job summary

Placements24 in Pretoria region is seeking a Marketing Automation Specialist for remote work to optimize lead nurturing, customer journeys, and campaign efficiency. You will manage platforms like HubSpot, Marketo, and Pardot, build automated workflows, and implement lead scoring to drive engagement and revenue.

The ideal candidate has a solid background in marketing automation, CRM integrations, and data-driven analysis, with strong HTML/CSS skills for email templates.

Qualifications

• Bachelor's degree in Marketing, Computer Science, Information Technology, or a related field.
• Minimum of 3 years of experience with marketing automation platforms (HubSpot, Marketo, Pardot, Eloqua).
• Proven ability to design and optimize complex automation workflows and lead nurturing campaigns.
• Strong knowledge of lead scoring, segmentation and email marketing best practices.
• Experience with CRM integrations and data hygiene.

Responsibilities

• Manage and administer the company's marketing automation platform, ensuring optimal performance and integrations.
• Design, build, and maintain scalable marketing automation workflows including lead nurturing and drip campaigns.
• Develop and implement effective lead scoring models for sales qualification.
• Create, segment, and manage email campaigns with compliance to regulations (e.g., POPIA).
• Develop and run A/B tests on emails, landing pages, and workflows to optimize engagement.
• Monitor campaign performance, analyze metrics, and report insights for improvements.
• Collaborate with content and demand gen teams to align automation strategies.
• Ensure data hygiene and segmentation within the platform; stay updated on best practices.

Skills

Lead scoring

Segmentation

Email marketing

Analytics & reporting

Remote teamwork

Project management

Attention to detail

Education

Bachelor's degree in Marketing / Computer Science / Information Technology

Tools

HubSpot

Marketo

Pardot

Eloqua

Salesforce

Job description

About the Role

Our client, a dynamic SaaS company renowned for its innovative solutions, is seeking a detail-oriented and technically proficient Marketing Automation Specialist to join their marketing department remotely, supporting their operations in the Pretoria region. This role is pivotal in optimizing lead nurturing, customer journeys, and marketing campaign efficiency through the strategic use of marketing automation platforms. The ideal candidate will possess a strong understanding of marketing principles, exceptional technical skills in automation software, and a data-driven approach to campaign execution and analysis. You will be responsible for managing, implementing, and optimizing marketing automation workflows, email campaigns, and lead scoring models to drive engagement and revenue growth. This is an exciting opportunity to work from anywhere while making a significant impact on a growing business.

Key Responsibilities

• Manage and administer the company's marketing automation platform (e.g., HubSpot, Marketo, Pardot), ensuring its optimal performance and integration with other marketing tools.
• Design, build, and maintain scalable marketing automation workflows, including lead nurturing campaigns, drip campaigns, and event-triggered automations.
• Develop and implement effective lead scoring models to identify and qualify high-potential leads for the sales team.
• Create, segment, and manage email marketing campaigns, ensuring compliance with all relevant regulations (e.g., POPIA).
• Develop and execute A/B tests on email campaigns, landing pages, and workflows to optimize engagement and conversion rates.
• Monitor campaign performance and analyze key metrics, providing regular reports and insights on effectiveness and areas for improvement.
• Collaborate with the content and demand generation teams to align automation strategies with overall marketing initiatives.
• Ensure data hygiene and integrity within the marketing automation platform, including data cleansing and segmentation.
• Stay updated on the latest features and best practices of the marketing automation platform and industry trends.
• Troubleshoot and resolve any issues related to marketing automation processes or platform functionality.

Requirements

• Bachelor's degree in Marketing, Computer Science, Information Technology, or a related field.
• Minimum of 3 years of experience specifically with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Eloqua).
• Proven ability to build and optimize complex marketing automation workflows and lead nurturing campaigns.
• Strong understanding of lead scoring, segmentation, and email marketing best practices.
• Experience with CRM systems (e.g., Salesforce) and their integration with marketing automation platforms.
• Excellent analytical skills and experience with reporting tools.
• Proficiency in HTML and CSS for email template customization is highly desirable.
• Strong project management skills and ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills, with the ability to work effectively in a remote team environment.
• Detail-oriented with a strong focus on accuracy and process efficiency.

Benefits

• Competitive remote salary and potential for annual bonuses.
• Comprehensive health and wellness benefits package.
• Flexible working hours and the ability to work from anywhere.
• Opportunities for professional development, including certifications in marketing automation platforms.
• Access to cutting-edge marketing technology.
• Collaborative and supportive virtual team culture.
• Generous paid time off.
• Company-provided equipment.