Wine Brand Marketing Manager: Growth & Impact

HotelJobs; Stellenbosch; On-site; ZAR 480,000 - 750,000; Full time

Job summary

HotelJobs in Stellenbosch invites a Marketing Manager to lead strategic brand marketing for a premier wine portfolio. You will develop and execute campaigns across digital, social, email, events and traditional media to elevate brand presence and drive sales.

Collaborate with sales and international teams, oversee marketing materials, manage budgets, and stay ahead of wine market trends to build consumer awareness and loyalty.

Qualifications

• Bachelor's degree in marketing or related field.
• Proven experience as a Marketing Manager, preferably in wine/beverage.
• Strong understanding of digital marketing and content creation.
• Excellent communication and interpersonal skills.
• Ability to think creatively and strategically.
• Proficiency in Word, PowerPoint, and Excel.
• Strong project management skills and attention to detail.

Responsibilities

• Develop and implement comprehensive marketing strategies.
• Plan and execute campaigns across digital, social, email, events, and media.
• Collaborate with sales to align marketing with sales goals.
• Collaborate with international teams to drive brand portfolio in key markets.
• Oversee creation of marketing materials (brochures, ads, website, social posts).
• Conduct market research to identify trends and customer preferences.
• Build relationships with industry influencers, media, partners.
• Organize wine tastings, trade shows, promotional events.
• Monitor and analyse campaign performance and provide insights.
• Manage the marketing budget and resource allocation.
• Stay up to date with industry trends and best practices.

Skills

Creative thinking

Strategic thinking

Digital marketing

Content creation

Communication

Interpersonal skills

Project management

Education

Bachelor's degree in marketing or related field

Tools

Word

PowerPoint

Excel

Job description

HotelJobs in Stellenbosch invites a Marketing Manager to lead strategic brand marketing for a premier wine portfolio. You will develop and execute campaigns across digital, social, email, events and traditional media to elevate brand presence and drive sales.

Collaborate with sales and international teams, oversee marketing materials, manage budgets, and stay ahead of wine market trends to build consumer awareness and loyalty.