Wine Estate Marketing & Sales Director

Placements24; Mossel Bay; On-site; ZAR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Health Insurance

Retirement Benefits

International Travel Opportunities

Performance-based Bonus

Job summary

Placements24 seeks a visionary Marketing & Sales Director for a premium wine estate near Mossel Bay. You will shape the estate's brand narrative, lead international and domestic sales, and drive revenue growth across multiple channels.

The role requires a decade in marketing and sales with senior leadership, deep wine industry knowledge, and strong budget discipline. Travel internationally and domestically is expected, with a substantial bonus plan and comprehensive benefits.

Qualifications

• 10+ years in marketing and sales, with senior leadership experience.
• Strong knowledge of global wine markets and distribution channels.
• Excellent communication, negotiation and presentation skills.
• Willingness to travel internationally and domestically.

Responsibilities

• Develop and execute strategic marketing and sales plans.
• Oversee brand positioning, PR and digital marketing.
• Drive sales through multi-channel management (export, domestic, cellar door, online).
• Lead and mentor marketing and sales teams and manage budgets.
• Report performance to the executive team.

Skills

Strategic marketing

Sales leadership

Brand management

Budget management

Team leadership

Digital marketing

Education

MBA (plus)

Bachelor's in Marketing/Business Admin

Tools

CRM systems (e.g., Salesforce)

Data analytics

Job description

About the Role

Our client, an esteemed wine estate situated in the heart of the winelands near Mossel Bay, Western Cape , is seeking a visionary Marketing & Sales Director. This executive role is responsible for developing and executing comprehensive marketing and sales strategies to enhance brand visibility, drive revenue growth, and expand market share for the estate's premium wines and tourism offerings. The ideal candidate possesses a deep understanding of the wine industry, luxury brand management, and a proven ability to lead high-performing sales and marketing teams. You will be instrumental in shaping the estate's narrative, engaging with international and domestic markets, and fostering strong relationships with distributors, retailers, and hospitality partners. This is a pivotal position for an ambitious leader looking to leave their mark on a renowned wine estate.

Key Responsibilities

Develop and implement strategic marketing and sales plans to achieve business objectives. Manage the marketing budget and allocate resources effectively across various channels. Oversee brand positioning, public relations, and digital marketing initiatives. Drive sales performance through effective channel management (e.g., export, domestic, cellar door, online). Build and maintain strong relationships with key stakeholders, including distributors, retailers, and hospitality clients. Lead and mentor the marketing and sales teams, fostering a culture of collaboration and achievement. Analyze market trends, competitor activities, and customer insights to identify growth opportunities. Develop and execute promotional campaigns and events to enhance brand awareness and drive sales. Manage the cellar door experience and ensure exceptional customer engagement. Report on sales and marketing performance to the executive team.

Requirements

Minimum of 10 years of experience in marketing and sales, with at least 5 years in a senior leadership role within the wine, spirits, or luxury goods industry. Demonstrated success in developing and executing effective marketing and sales strategies. In-depth knowledge of the global wine market and distribution channels. Proven leadership and team management capabilities. Strong financial acumen and budget management skills. Excellent communication, negotiation, and presentation skills. Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus. Ability to travel internationally and domestically as required. A passion for wine and a commitment to upholding the estate's premium brand image. Experience in building and managing international export markets is essential.

Benefits

This prestigious position offers an attractive salary package of R per annum , complemented by a substantial performance-based bonus, comprehensive health insurance, and retirement benefits. The role includes opportunities for international travel, professional development, and the chance to be a key leader at a celebrated wine estate in the picturesque region near Mossel Bay, Western Cape . Enjoy a dynamic work environment and contribute to the growth of a distinguished brand.