Marketing Manager (Residential Developments)

Profile Personnel; Stellenbosch; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Profile Personnel is seeking a seasoned Marketing Manager to drive growth in the residential property market. You will lead multi-channel campaigns, coordinate with agents, and deliver measurable leads and sales outcomes.

You will manage budgets, create compelling collateral, oversee digital marketing, and build strong relationships with estates and sales partners in the Western Cape. A strategic mindset and 5–7 years in real estate marketing are essential.

Qualifications

• 5–7 years marketing experience in real estate or advertising.
• Proven campaign management and digital marketing track record.
• Strong analytical skills to interpret data and optimise campaigns.
• Excellent relationship-building and communication abilities.
• Proficiency in marketing strategy development and content creation.

Responsibilities

• Develop and execute marketing strategies for residential developments.
• Lead launch campaigns for new projects with maximum visibility.
• Coordinate multi-channel activities: digital, social, print, outdoor, events.
• Oversee metrics, optimise campaigns for leads and conversions.
• Manage marketing budgets for cost-effective delivery.
• Create brochures, ads, presentations, and promotional content.
• Maintain brand consistency across channels.
• Lead digital marketing across Google Ads, social, and site content.
• Cultivate relationships with estate agents, agencies, and sales partners.
• Gather feedback from sales agents and translate into initiatives.
• Support agents with materials, training, and launch presentations.
• Drive lead generation campaigns and monitor source effectiveness.
• Prepare reports on campaign results and market intelligence.

Skills

Campaign management

Digital marketing

Lead generation

Data analytics

Relationship building

Content creation

Strategy development

Job description

Driving growth and customer engagement within the residential property market requires strategic leadership and a keen understanding of market dynamics. Our client, a prominent player in real estate and advertising, is seeking a seasoned Marketing Manager to elevate their marketing initiatives, foster strong industry relationships, and deliver measurable sales outcomes.

Where You'll Make an Impact:

• Develop and execute comprehensive marketing strategies for residential developments that align with business goals.

• Lead the planning and management of launch campaigns for new projects, ensuring maximum market visibility and engagement.

• Coordinate multi-channel marketing activities, including digital, social media, print, outdoor advertising, and on-site events.

• Oversee marketing performance metrics, optimise campaigns for lead generation, and enhance conversion rates.

• Manage marketing budgets to ensure cost-effective delivery of campaigns.

• Create compelling marketing collateral such as brochures, advertisements, presentations, and promotional content.

• Maintain brand consistency across all channels and developments.

• Lead digital marketing efforts, including campaign management across Google Ads, social media platforms, and website content oversight.

• Cultivate and strengthen relationships with estate agents, agencies, and sales partners to facilitate strategic collaborations.

• Gather and analyse feedback from sales agents on customer demographics and market trends, translating insights into targeted initiatives.

• Support agents with marketing materials, training, and project launch presentations.

• Drive lead generation campaigns, monitor source effectiveness, and improve sales funnel performance.

• Prepare detailed reports on campaign results, lead quality, and market intelligence to inform strategic decisions.

Requirements:

• 5 to 7 years of marketing experience in real estate or advertising industries.

• Proven track record in campaign management, digital marketing, and lead generation.

• Strong analytical skills with the ability to interpret data and optimise campaigns.

• Excellent relationship-building and communication skills.

• Proficiency in marketing strategy development and content creation.

Nice to Have:

• Experience working closely with sales teams and agents.

• Knowledge of the Western Cape property market.