Marketing Manager, Digital Strategy

Placements24; Stellenbosch; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote work arrangement

Health, dental, and vision insurance

Retirement savings plan with company-m

Generous annual leave and paid time 0ff

Professional development opportunities

Access to cutting-edge marketing tools

Collaborative and innovative company文化

Job summary

Placements24 is seeking a dynamic Marketing Manager to lead the digital strategy for a fast-growing e-commerce brand. This fully remote role focuses on driving online engagement, traffic, and conversions across SEO, SEM, social media, email, and content marketing.

You will develop integrated campaigns, manage budgets, analyze performance with tools like Google Analytics, and collaborate with design and development teams to optimize UX and conversion rates.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on strategy development and execution.
• Proven experience in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.

Responsibilities

• Develop and implement integrated digital marketing strategies to achieve business objectives.
• Manage all aspects of the digital marketing funnel, including acquisition, engagement, and conversion.
• Oversee SEO and SEM initiatives to improve search rankings and drive qualified traffic.
• Develop and execute social media marketing strategies across relevant platforms.
• Manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
• Create and curate engaging content for various digital channels, including blog posts, website copy, and social media updates.

Skills

Strategic marketing

SEO/SEM

Analytics

Remote collaboration

A/B testing

Content marketing

Budget management

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Social media platforms tools

Email marketing software

Job description

About the Role

Our client, a forward-thinking e-commerce company, is seeking a dynamic and innovative Marketing Manager to lead their digital strategy efforts. This is a fully remote position, perfect for a strategic marketer who excels in driving online engagement and growth. You will be responsible for developing and executing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate will have a proven track record of increasing brand awareness, driving website traffic, and improving conversion rates. This role offers the opportunity to shape the digital footprint of a growing brand and work with a collaborative, geographically dispersed team.

Key Responsibilities

• Develop and implement integrated digital marketing strategies to achieve business objectives.
• Manage all aspects of the digital marketing funnel, including acquisition, engagement, and conversion.
• Oversee Search Engine Optimization (SEO) and Search Engine Marketing (SEM) initiatives to improve search rankings and drive qualified traffic.
• Develop and execute social media marketing strategies across relevant platforms.
• Manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
• Create and curate engaging content for various digital channels, including blog posts, website copy, and social media updates.
• Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics.
• Collaborate with design and development teams to optimize website user experience and conversion rates.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage the digital marketing budget effectively to maximize ROI.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on strategy development and execution.
• Proven experience in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent written and verbal communication skills.
• Demonstrated ability to manage projects and work effectively in a remote team environment.
• Creative thinker with a passion for digital innovation.
• Experience with A/B testing and conversion rate optimization (CRO).
• Familiarity with e-commerce platforms and best practices is a plus.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work arrangement promoting flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance.
• Retirement savings plan with company matching.
• Generous annual leave and paid time off.
• Opportunities for continuous learning and professional development.
• Access to cutting-edge marketing technologies and tools.
• A collaborative and innovative company culture.