Senior Digital Marketing Manager (Remote)

Placements24; Klerksdorp; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Bonus opportunities

Fully remote work

Health insurance

Paid time off

Professional development budget

Job summary

Placements24 in South Africa is seeking a Senior Digital Marketing Manager to lead strategic digital initiatives from a fully remote capacity. You will drive brand growth, customer acquisition, and revenue using SEO, SEM, social media, email, and content marketing with a data-driven mindset.

The role requires 7+ years of progressive digital marketing experience, leadership ability, and proficiency with analytics, marketing automation, and CRM systems to optimize cross-channel performance.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• MBA or relevant Master's degree is a plus.
• 7+ years of progressive experience in digital marketing with a focus on strategy.

Responsibilities

• Develop, implement, and oversee digital marketing strategies and campaigns to achieve business objectives.
• Lead SEO and SEM efforts with keyword research and performance optimization.
• Manage the company's social media presence and content strategies.
• Oversee email marketing campaigns, including segmentation and performance analysis.
• Utilize analytics to track, measure, and report on campaign performance with insights and improvements.
• Stay ahead of trends and best practices to maintain a competitive edge.

Skills

SEO

SEM

Content marketing

Social media

Email marketing

Web analytics

Marketing automation

CRM systems

Leadership

Strategy development

Google Analytics

Education

Bachelor's degree

MBA

Tools

Google Analytics

CRM platforms

Job description

About the Role

Our client is seeking a highly experienced and strategic Senior Digital Marketing Manager to lead their digital marketing initiatives in a fully remote capacity. This pivotal role involves developing and executing cutting-edge digital strategies to drive brand growth, customer acquisition, and revenue generation. You will manage a diverse range of channels, including SEO, SEM, social media, email marketing, and content marketing, optimizing performance based on data analysis. This position is ideal for a seasoned marketing professional looking for autonomy and the ability to make a significant impact from anywhere.

Key Responsibilities

• Develop, implement, and oversee comprehensive digital marketing strategies and campaigns to achieve business objectives.
• Lead SEO and SEM efforts, including keyword research, campaign management, and performance optimization to improve organic and paid search visibility.
• Manage and grow the company's social media presence, developing engaging content strategies and fostering community interaction.
• Oversee email marketing campaigns, from strategy and execution to segmentation and performance analysis, to nurture leads and retain customers.
• Utilize advanced analytics tools to track, measure, and report on the performance of all digital marketing campaigns, providing insights and recommendations for improvement.
• Stay ahead of digital marketing trends, technologies, and best practices, recommending innovative approaches to maintain a competitive edge.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA or relevant Master's degree is a plus.
• 7+ years of progressive experience in digital marketing, with a strong focus on strategy development and execution.
• Demonstrated success in managing multiple digital marketing channels and driving measurable results.
• Expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency with web analytics platforms (e.g., Google Analytics), marketing automation tools, and CRM systems.
• Excellent analytical, problem-solving, and communication skills, with strong leadership capabilities.

Benefits

• Highly competitive salary with bonus opportunities and potential equity.
• Fully remote work arrangement , offering unparalleled flexibility.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off, including holidays and personal leave.
• Professional development budget for conferences, courses, and certifications.