Senior Digital Marketing Manager (Remote)

Placements24; Cape Town; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Bonus structure

Fully remote work with flexible hours

Health, dental, and vision insurance

Job summary

Placements24 is seeking an experienced Senior Digital Marketing Manager to define and execute a comprehensive digital strategy from a fully remote setting. You will oversee SEO, SEM, content, social media, email, and paid campaigns to drive growth, brand visibility, and customer acquisition while mentoring a remote team across time zones.

The role emphasizes data-driven decision making, leadership, and collaboration with cross-functional teams to align with business objectives and deliver

Qualifications

• 5+ years in digital marketing with leadership experience.
• Proven track record of data-driven campaigns.
• Expertise across SEO, SEM, PPC, social and email.
• Strong leadership and remote team management skills.

Responsibilities

• Define and execute a comprehensive digital marketing strategy aligned with business goals.
• Oversee all digital channels including SEO, SEM, content, social, email and paid ads.
• Lead, mentor and manage a remote marketing team.
• Analyze market trends and campaign data to optimize performance.
• Manage the digital marketing budget for optimal ROI.
• Collaborate with sales, product and creative for cohesive brand messaging.

Skills

Digital marketing

SEO/SEM

PPC advertising

Social media

Content marketing

Email automation

Analytics

Remote leadership

Education

Bachelor's degree in Marketing

Master's degree

Tools

Google Analytics

HubSpot

SEMrush

Job description

About the Role

Our client is seeking an experienced and strategic Senior Digital Marketing Manager to lead their online marketing efforts, operating in a fully remote capacity. This leadership role will be responsible for defining and executing the company's digital marketing strategy, overseeing all online channels to drive significant growth in brand visibility, customer acquisition, and engagement. You will mentor a remote team, foster innovation, and ensure alignment with overarching business objectives. This is a pivotal position for a seasoned digital marketer looking to shape the future of online presence for a growing company, from anywhere in the world.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy aligned with business goals, focusing on scalable growth.
• Oversee and manage all digital marketing channels, including SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising campaigns.
• Lead, mentor, and inspire a remote team of marketing professionals, fostering a collaborative and high-performance culture.
• Analyze market trends, customer insights, and campaign performance data to identify opportunities and drive continuous improvement.
• Manage the digital marketing budget effectively, ensuring optimal ROI across all initiatives.
• Collaborate with cross-functional teams (sales, product, creative) to ensure cohesive brand messaging and customer experience.

Requirements

• 5+ years of progressive experience in digital marketing , with at least 2 years in a management or leadership role.
• Demonstrated success in developing and executing data-driven digital marketing strategies that achieve measurable results.
• Expertise in SEO, SEM, PPC advertising, social media strategy, content marketing, and email automation.
• Strong analytical skills, proficiency with web analytics platforms (e.g., Google Analytics), and data visualization tools.
• Excellent leadership, communication, and project management skills, with experience managing remote teams.
• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.

Benefits

• Highly competitive salary and bonus structure.
• Fully remote work environment with flexible hours.
• Generous health, dental, and vision insurance coverage.
• Opportunities for significant professional growth and leadership development.
• Annual stipend for home office setup and professional development.