Digital Marketing and Communications Manager

Placements24; Gqeberha; Hybrid; ZAR 550,000 - 850,000; Full time

Benefits offered by this job

Remote work

Continuous learning

Job summary

Placements24 is seeking a highly skilled Digital Marketing and Communications Manager to lead all digital efforts in a remote-capable role. You will drive brand awareness, engagement, and growth through SEO, SEM, social media, email campaigns, and content strategy.

The ideal candidate is data-driven with a proven track record of measurable results in a virtual environment, comfortable working remotely within the Port Elizabeth regional operations.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of progressive digital marketing and communications experience.
• Proven track record of successful digital campaigns.
• Expertise in SEO, SEM, social media, email, and content marketing.

Responsibilities

• Develop and implement overarching digital marketing and communications strategies.
• Manage and optimize all digital advertising campaigns (Google Ads, social media ads).
• Oversee social media channels and content creation.
• Manage email marketing campaigns including segmentation and performance analysis.
• Implement and manage SEO strategies to improve rankings.
• Analyze website traffic using Google Analytics and interpret data for decisions.
• Create and manage a content calendar for high-quality digital content.

Skills

SEO

SEM

Social media marketing

Email marketing

Content strategy

Google Analytics

Google Ads

CRM

Data analysis

Project management

Written & verbal communication

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Google Ads

CRM systems

Social media management platforms

Job description

About the Role

Our client, a leader in the digital media space, is seeking a highly skilled and innovative Digital Marketing and Communications Manager to join their dynamic, entirely remote team. This role is critical for developing and executing comprehensive digital strategies that drive brand awareness, engagement, and growth. As a remote-first organization, we foster a culture of autonomy, collaboration, and continuous learning. You will be responsible for overseeing all digital marketing efforts, including SEO, SEM, social media marketing, email marketing, and content strategy. The ideal candidate is a data-driven strategist with a passion for all things digital and a proven ability to deliver measurable results in a virtual environment. If you are looking to make a significant impact in the digital realm from the comfort of your home office, this is the perfect opportunity for you, based in or able to work remotely within the scope of operations serving Port Elizabeth, Eastern Cape, ZA.

Key Responsibilities

• Develop and implement overarching digital marketing and communications strategies.
• Manage and optimize all digital advertising campaigns (e.g., Google Ads, social media ads).
• Oversee social media channels, developing engaging content and fostering community interaction.
• Manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
• Implement and manage SEO strategies to improve organic search rankings.
• Analyze website traffic and user behavior using tools like Google Analytics.
• Create and manage a content calendar, ensuring consistent delivery of high-quality digital content.
• Collaborate with cross-functional teams to align digital efforts with broader marketing and business goals.
• Monitor digital marketing trends and emerging technologies, recommending innovative approaches.
• Track and report on key performance indicators (KPIs) for all digital marketing activities.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of progressive experience in digital marketing and communications.
• Proven track record of developing and executing successful digital marketing campaigns.
• Expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency with digital marketing tools (e.g., Google Analytics, Google Ads, social media management platforms, CRM).
• Strong analytical skills and the ability to interpret data to drive decisions.
• Excellent written and verbal communication skills.
• Self-motivated and able to thrive in a fully remote, fast-paced environment.
• Strong project management and organizational skills.
• Creativity and a passion for digital innovation.

Benefits

Our client provides a competitive salary and comprehensive benefits. Embrace the freedom and flexibility of a fully remote work arrangement, allowing for an excellent work-life balance. Work with a talented and collaborative team of professionals dedicated to digital excellence. Opportunities for continuous learning and professional development in a rapidly evolving field. Be instrumental in shaping the digital future of a leading media organization. Access to cutting-edge digital marketing tools and resources. Contribute to impactful campaigns that reach a global audience. Participate in virtual team-building events designed to foster connection and camaraderie. The chance to work from anywhere within the designated operational region for roles supporting Port Elizabeth, Eastern Cape, ZA . Enjoy autonomy and the ability to manage your own work schedule effectively.