Marketing Data Analyst: Turn Data into ROI-Driven Insights

Placements24; Stellenbosch; On-site; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Performance incentives

Medical aid

Retirement planning

Professional growth

Job summary

Placements24 in Stellenbosch seeks a detail-oriented Marketing Data Analyst to transform raw marketing data into actionable insights that drive strategy and campaign optimization.

You will collect, analyze, and report on marketing metrics across channels, providing recommendations to enhance performance and ROI. A strong quantitative background and 3+ years in analytics are preferred.

Qualifications

• Bachelor's degree in a quantitative field.
• 3+ years as a Data Analyst, preferably in marketing.
• Proficient in SQL, Excel, Python or R.
• Experience with Tableau, Power BI, or similar.
• Strong analytical, problem-solving, and communication skills.

Responsibilities

• Collect, clean, and analyze marketing data from multiple sources.
• Develop dashboards and reports to visualize KPIs and trends.
• Analyze campaign performance and customer behavior for opportunities.
• Provide actionable insights to optimize campaigns and ROI.
• Collaborate with marketing to define data requirements.
• Stay updated with data analysis tools and best practices.

Skills

Data analysis

Communication

Problem-solving

Education

Bachelor's degree in a quantitative field

Tools

SQL

Excel

Python

R

Tableau

Power BI

Google Analytics

Google Ads

Job description

Placements24 in Stellenbosch seeks a detail-oriented Marketing Data Analyst to transform raw marketing data into actionable insights that drive strategy and campaign optimization.

You will collect, analyze, and report on marketing metrics across channels, providing recommendations to enhance performance and ROI. A strong quantitative background and 3+ years in analytics are preferred.