Growth-Focused Marketing Data Analyst

SET Consulting; Cape Town; On-site; ZAR 400,000 - 600,000; Full time

Job summary

A leading organisation in Cape Town is seeking a Marketing Data Analyst to support strategic decision-making through data insights. The role involves customer segmentation, loyalty analytics, and campaign performance evaluation. Candidates should have 4–6 years of experience in marketing analytics, strong SQL skills, and proficiency in tools like Google Analytics, Power BI, and marketing automation platforms. This is a pivotal role aiming to enhance customer experience and optimize marketing performance.

Qualifications

• 4–6 years' experience in marketing analytics, CRM, or customer insights roles.
• Strong SQL skills and experience working with large datasets.
• Experience with CRM/CDP platforms and marketing automation tools.

Responsibilities

• Analyse customer behaviour and provide insights to optimise loyalty structures.
• Develop and maintain customer segments for targeted marketing.
• Evaluate digital media performance and recommend strategies.

Skills

Analytical skills

Problem-solving

Commercial mindset

Data visualisation

Collaboration

Attention to detail

Education

Degree in Marketing, Data Science, Statistics, or related

Tools

Google Analytics (GA4)

Power BI

Tableau

Salesforce Marketing Cloud

Job description

A leading organisation in Cape Town is seeking a Marketing Data Analyst to support strategic decision-making through data insights. The role involves customer segmentation, loyalty analytics, and campaign performance evaluation. Candidates should have 4–6 years of experience in marketing analytics, strong SQL skills, and proficiency in tools like Google Analytics, Power BI, and marketing automation platforms. This is a pivotal role aiming to enhance customer experience and optimize marketing performance.