Growth-Focused Marketing Data Analyst

SET Recruitment Consultants; Cape Town; On-site; ZAR 446,400 - 781,200; Full time

Job summary

A leading organization in Cape Town is seeking a data-driven and commercially minded Marketing Data Analyst. This new role focuses on transforming complex data into actionable insights to drive growth and optimize marketing performance. The successful candidate will analyze customer behavior, support segmentation, and evaluate campaign effectiveness. Proficiency in SQL and tools like Google Analytics and Power BI is required. This is a full-time position with opportunities for innovation and collaboration.

Qualifications

• 4–6 years' experience in marketing analytics, CRM, or customer insights roles.
• Strong SQL skills and experience working with large datasets.
• Proficiency in Google Analytics and data visualization tools.

Responsibilities

• Analyse customer behaviour including engagement and churn risk.
• Develop and maintain customer segments for targeted campaigns.
• Evaluate digital media performance and channel strategy.

Skills

Analytical skills

Problem-solving skills

Stakeholder engagement

Data visualization

Commercial mindset

Attention to detail

Education

Degree in Marketing, Data Science, Statistics or related field

Tools

SQL

Google Analytics (GA4)

Power BI

Tableau

Salesforce Marketing Cloud

Job description

A leading organization in Cape Town is seeking a data-driven and commercially minded Marketing Data Analyst. This new role focuses on transforming complex data into actionable insights to drive growth and optimize marketing performance. The successful candidate will analyze customer behavior, support segmentation, and evaluate campaign effectiveness. Proficiency in SQL and tools like Google Analytics and Power BI is required. This is a full-time position with opportunities for innovation and collaboration.