Marketing Analytics Lead: ROI & Insights Driver

Global One; Cape Town; On-site; ZAR 500,000 - 700,000; Full time

Job summary

A leading analytics firm in Cape Town is seeking an Analytics Manager to analyze digital marketing data and provide insights to enhance marketing strategies. The ideal candidate will have a Bachelor's degree in a relevant field and 3-5 years of data analysis experience. You will extract and interpret data, track performance metrics, and recommend strategies for improvement. Strong skills in Excel, SQL, and communication are essential for success in this role.

Qualifications

• 3-5 years of experience in data analysis.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.

Responsibilities

• Understand business needs and objectives.
• Develop strategies for effective data analysis and reporting.
• Define company-wide metrics and relevant data sources.
• Select, configure and implement analytics solutions.
• Oversee all analytics operations to correct discrepancies and ensure quality.
• Extract reports from multiple sources.
• Build systems to transform raw data into actionable business insights.
• Keep abreast of industry news and trends.

Skills

Data analysis

Expertise in Excel

SQL

Tableau

R or Python

Problem-solving skills

Communication skills

Education

Bachelor's degree in Marketing, Data Science, Economics, Statistics, or a related field

Job description

A leading analytics firm in Cape Town is seeking an Analytics Manager to analyze digital marketing data and provide insights to enhance marketing strategies. The ideal candidate will have a Bachelor's degree in a relevant field and 3-5 years of data analysis experience. You will extract and interpret data, track performance metrics, and recommend strategies for improvement. Strong skills in Excel, SQL, and communication are essential for success in this role.