Marketing Data Analyst — Hybrid, Insights & Growth

Placements24; Benoni; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Hybrid work model

Professional development opportunities

Competitive salary

Job summary

Placements24 is partnering with a leading financial services provider in Benoni, Gauteng, to hire a Marketing Analyst. The role focuses on collecting, cleaning, and analyzing marketing data to inform strategic decisions and optimize spend.

You will translate insights into actionable recommendations for the marketing team and senior management in a hybrid work environment. The ideal candidate holds a quantitative degree, 3+ years in marketing analytics, and proficiency with Google Analytics,

Qualifications

• Bachelor's degree in Marketing or quantitative field.
• Minimum 3 years in marketing analytics or related data analysis role.
• Proficiency in Google Analytics.
• Experience with Excel, Tableau or Power BI.
• Knowledge of SQL is advantageous.

Responsibilities

• Collect, clean, and organize marketing data from various sources.
• Analyze marketing campaign performance against defined KPIs.
• Develop reports and dashboards to visualize key metrics.
• Identify patterns in customer behavior for segmentation.
• Conduct market research and competitive analysis.
• Provide data-driven recommendations for optimization and planning.
• Collaborate with marketing teams to define tracking requirements.
• Monitor industry trends in marketing analytics and data science.
• Assist in A/B testing and experimental designs.
• Present findings to marketing teams and stakeholders.

Skills

Analytical thinking

Problem solving

Communication

Independent worker

Education

Bachelor's degree in Marketing or quantitative field

Tools

Google Analytics

Excel

Tableau

Power BI

SQL

Job description

Placements24 is partnering with a leading financial services provider in Benoni, Gauteng, to hire a Marketing Analyst. The role focuses on collecting, cleaning, and analyzing marketing data to inform strategic decisions and optimize spend.

You will translate insights into actionable recommendations for the marketing team and senior management in a hybrid work environment. The ideal candidate holds a quantitative degree, 3+ years in marketing analytics, and proficiency with Google Analytics,