Data-Driven Digital Marketing Analyst – Hybrid

Placements24; Soweto; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Professional development and training

Job summary

Placements24 is seeking a meticulous Digital Marketing Analyst to join its growing e-commerce team in Soweto. You will collect, analyze, and interpret data from multiple digital channels to drive campaign optimization and strategic decision-making in a hybrid work setup.

The role requires 2–4 years of digital marketing analytics experience, strong proficiency with Google Analytics, Excel, and data visualization tools like Tableau/Power BI.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Business, or a related quantitative field.
• 2–4 years of experience in digital marketing analytics or a related analytical role.
• Proficiency with website analytics tools such as Google Analytics.
• Experience with data visualization tools (Tableau, Power BI) is a plus.
• Strong analytical skills and Excel proficiency.

Responsibilities

• Collect and analyze data from digital marketing channels including website analytics, social media, email marketing, and paid advertising.
• Develop and maintain dashboards and reports to track KPIs and campaign performance.
• Identify trends and insights to inform marketing strategies and optimizations.
• Conduct A/B testing and analyze results to improve campaign effectiveness.
• Provide recommendations to optimize website user experience and conversion rates.
• Monitor competitor digital marketing activities and market trends.
• Collaborate with marketing team to understand data needs and provide analytical support.
• Ensure data accuracy and integrity across reporting and analysis.
• Present findings clearly to stakeholders.
• Stay updated on the latest digital marketing analytics tools and techniques.

Skills

Analytical ability

Communication skills

Independent worker

Hybrid collaboration

Education

Bachelor's degree in Marketing, Statistics, Economics, Business, or related quantitative field

Tools

Google Analytics

Tableau

Power BI

Excel

Job description

Placements24 is seeking a meticulous Digital Marketing Analyst to join its growing e-commerce team in Soweto. You will collect, analyze, and interpret data from multiple digital channels to drive campaign optimization and strategic decision-making in a hybrid work setup.

The role requires 2–4 years of digital marketing analytics experience, strong proficiency with Google Analytics, Excel, and data visualization tools like Tableau/Power BI.