Digital E-commerce Analyst

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Hybrid work

Career development

Growth opportunities

Richards Bay team

Industry growth

Job summary

Placements24 is seeking a data-driven Digital E-commerce Analyst to join our Richards Bay-based client team. You will analyze website traffic, conversion funnels, and customer behavior to optimize the online sales funnel and drive revenue.

The role requires expertise in web analytics, data visualization, and CRO, with collaboration across marketing, product, and UX, plus hybrid work arrangement and opportunities for professional development.

Qualifications

• Proven experience as a Digital Analyst or E-commerce Analyst with data-focused results.
• Proficiency in web analytics tools (GA/Adobe Analytics) and data visualization platforms.
• Experience with CRO and optimization of e-commerce funnels.
• Familiarity with SQL or similar querying languages is a plus.
• Degree in quantitative field (Statistics, Mathematics, Economics, Marketing) required.

Responsibilities

• Analyze website traffic, user behavior, and conversion funnels to identify bottlenecks.
• Develop dashboards and reports using Google Analytics, Power BI, or Tableau.
• Conduct A/B/multivariate testing to optimize user flows and campaigns.
• Provide data-driven insights to marketing, product, and UX teams.
• Monitor sales performance and customer lifetime value.
• Collaborate with IT to ensure accurate data collection and tracking.

Skills

Data analysis

SQL

Web analytics

Problem solving

Education

Bachelor's degree in Statistics/Mathematics/Economics/Marketing or related field

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Google Data Studio

Job description

About the Role

Our client is seeking a data-driven and analytical Digital E-commerce Analyst to join their team in Richards Bay. This role is essential for optimizing the online sales funnel, understanding customer behavior, and identifying key opportunities for growth on the e-commerce platform. You will be responsible for interpreting complex data sets, providing actionable insights, and collaborating with various teams to implement data-informed strategies. This position offers the chance to contribute significantly to the success of our client's online business by leveraging data to enhance customer experience and drive revenue.

Key Responsibilities

• Analyze website traffic, user behavior, and conversion funnels to identify bottlenecks and areas for improvement.
• Develop and maintain dashboards and reports using tools like Google Analytics, Power BI, or Tableau to track key e-commerce KPIs.
• Conduct A/B testing and multivariate testing to optimize website elements, user flows, and marketing campaigns.
• Provide insights and recommendations to the marketing, product, and UX teams based on data analysis.
• Monitor sales performance, customer acquisition costs, and customer lifetime value.
• Identify emerging trends and opportunities within the digital landscape to inform strategic decision-making.
• Work closely with IT and development teams to ensure accurate data collection and tracking implementation.

Requirements

• Proven experience as a Digital Analyst, E-commerce Analyst, or similar role with a strong focus on data analysis.
• Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Experience with data visualization tools (e.g., Tableau, Power BI, Google Data Studio).
• Strong understanding of e-commerce metrics, online marketing channels, and conversion rate optimization (CRO) principles.
• Excellent analytical and problem-solving skills, with the ability to translate complex data into clear, actionable insights.
• Familiarity with SQL and/or other database querying languages is a plus.
• Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related quantitative field.

Benefits

• Competitive annual salary package.
• Hybrid work arrangement providing a balance between in-office collaboration and remote flexibility.
• Opportunities for professional development and skill enhancement in data analytics.
• Work with a dedicated team in the growing industrial city of Richards Bay.
• Contribute to the strategic direction of a key business function.