Marketing Automation Specialist

Placements24; Gqeberha; Híbrido; ZAR 344.000 - 482.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible remote work

Competitive contract rate

Dynamic marketing team

Contract extension potential

Exposure to cutting-edge tech

Career growth opportunities

Descripción de la vacante

Placements24 is seeking a Marketing Automation Specialist to join remotely on a contract basis, with potential for extension. You will design, implement, and manage automated workflows, email campaigns, and lead scoring models.

The role requires a strong command of marketing automation best practices, CRM integration, and data analysis to optimize performance. You will collaborate with marketing and sales teams to deliver seamless automated strategies in a fully remote setup, with opportunities

Formación

• Experience with marketing automation platforms and lead nurturing.
• CRM integration experience with Salesforce or HubSpot.
• Strong data analysis to optimize campaigns.
• HTML/CSS skills for email templates are a plus.
• Detail-oriented with project management ability.

Responsabilidades

• Design, build, test, and maintain automated marketing workflows and campaigns on marketing automation platforms.
• Develop and manage lead scoring models for sales prioritization.
• Create and segment audiences for personalized email campaigns.
• Monitor campaign performance, analyze data, and provide optimization insights.
• Ensure integration between marketing automation and CRM data flows.
• Develop landing pages and forms for lead generation and run A/B tests.

Conocimientos

Marketing automation platforms

CRM integration

Lead nurturing

Email marketing

Data analysis

HTML/CSS emails

Project management

Communication

Educación

Bachelor's degree in Marketing or related field

Herramientas

HubSpot

Marketo

Pardot

Salesforce

Descripción del empleo

About the Role

Our client is seeking a skilled Marketing Automation Specialist to join their team, initially on a contract basis, with the potential for extension. This role is ideal for a technically adept marketer who excels at leveraging marketing automation platforms to streamline campaigns, nurture leads, and drive engagement. You will be responsible for designing, implementing, and managing automated workflows, email campaigns, and lead scoring models. The position requires a deep understanding of marketing automation best practices, CRM integration, and data analysis to optimize campaign performance. You will work remotely, collaborating closely with the marketing and sales teams to ensure seamless execution of automated strategies. We are looking for a detail-oriented individual who can translate marketing objectives into efficient and effective automated processes. This is a fantastic opportunity to contribute your expertise in a flexible, remote setting. This role is based in Port Elizabeth, Eastern Cape, ZA , but is fully remote.

Key Responsibilities

• Design, build, test, and maintain automated marketing workflows and campaigns within the designated marketing automation platform (e.g., HubSpot, Marketo, Pardot).
• Develop and manage lead scoring models to identify and prioritize qualified leads for the sales team.
• Create and segment target audiences for personalized email marketing campaigns.
• Monitor the performance of automated campaigns, analyze data, and provide insights for optimization.
• Ensure seamless integration and data flow between the marketing automation platform and the CRM system.
• Develop and maintain landing pages and forms for lead generation activities.
• Implement A/B testing strategies to optimize email subject lines, content, and workflow triggers.
• Collaborate with the marketing team to ensure campaign messaging and content are aligned with automation strategies.
• Stay updated on the latest features and best practices in marketing automation and digital marketing.
• Provide training and support to other marketing team members on using the marketing automation platform effectively.

Requirements

• Proven experience as a Marketing Automation Specialist or in a similar role, with hands-on experience with at least one major marketing automation platform.
• Strong understanding of lead nurturing, email marketing best practices, and customer journey mapping.
• Experience with CRM systems (e.g., Salesforce, HubSpot CRM) and their integration with marketing automation tools.
• Proficiency in HTML and CSS for email template customization is a plus.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Strong project management and organizational skills, with meticulous attention to detail.
• Ability to work independently and manage multiple projects in a remote work environment.
• Excellent communication and collaboration skills.
• Familiarity with A/B testing and conversion rate optimization principles.
• A degree in Marketing, Communications, or a related field is preferred.

Benefits

• Flexible remote work arrangement.
• Competitive contract rate.
• Opportunity to work with a dynamic marketing team.
• Potential for contract extension or full-time conversion.
• Exposure to cutting-edge marketing technology.
• Gain valuable experience in optimizing marketing automation strategies.