Remote Marketing Automation Specialist – Lead Nurturing

Placements24; LegKraal Gate; Hybride; ZAR 410 000 - 510 000; Plein temps

Avantages offerts par ce poste

Remote work

Annual bonus

Medical + retirement

Learning & certifications

Paid time off

Career growth

Résumé du poste

Placements24 is seeking a skilled Marketing Automation Specialist to design, implement, and optimize automated campaigns across channels from a remote setting. You will work with HubSpot, Marketo, Pardot or similar platforms, build customer journeys, segment audiences, and leverage CRM data to drive conversions and revenue growth.

The role requires a data-driven mindset, strong analytics, and collaboration with content, demand generation, and sales teams.

Qualifications

• Bachelor's degree in Marketing/Business/IT or related field.
• Min 3 years hands-on experience with marketing automation platforms.
• Proven experience designing and implementing marketing automation workflows.
• Strong CRM integration knowledge (Salesforce, HubSpot CRM).
• Segmentation, personalization, and lead scoring expertise.
• Excellent analytical and communication skills.

Responsabilités

• Design, build, and maintain marketing automation workflows and customer journeys to nurture leads and drive engagement.
• Manage and optimize the marketing automation platform, ensuring data integrity and system efficiency.
• Develop and implement lead scoring models to identify and qualify high-potential leads.
• Create targeted email campaigns and personalized content for various segments within the automation platform.
• Integrate marketing automation with CRM systems to ensure seamless data flow and closed-loop reporting.
• Conduct A/B testing on automation workflows, email content, and landing pages to improve performance.
• Monitor KPIs related to campaign effectiveness, lead quality, and conversion rates.
• Analyze automation data and provide actionable insights for optimization.
• Ensure compliance with data privacy regulations (GDPR, POPIA).
• Collaborate with content marketing to develop assets for automated campaigns.
• Train and support marketing team members on platform usage.
• Stay current with trends and best practices in marketing automation and CRM technology.
• Troubleshoot issues related to the marketing automation platform or campaign execution.
• Contribute to the demand generation strategy through automation and nurturing.
• Document automation processes and best practices.

Connaissances

CRM systems

Email marketing

Data analytics

Communication

Remote work

Project management

B2B marketing

Formation

Bachelor's degree in Marketing, Business Administration, Information Technology, or related field

Outils

HubSpot

Marketo

Pardot

Eloqua

Salesforce

HubSpot CRM

Description du poste

Placements24 is seeking a skilled Marketing Automation Specialist to design, implement, and optimize automated campaigns across channels from a remote setting. You will work with HubSpot, Marketo, Pardot or similar platforms, build customer journeys, segment audiences, and leverage CRM data to drive conversions and revenue growth.

The role requires a data-driven mindset, strong analytics, and collaboration with content, demand generation, and sales teams.