Hybrid Senior Marketing Automation Architect

Placements24; Pretoria; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Medical aid

Retirement fund contributions

Hybrid work model

Job summary

Placements24 is seeking a Senior Marketing Automation Specialist to lead the design, implementation, and optimization of automated marketing workflows and nurture programs in a hybrid Pretoria setting. You will architect integrations between marketing platforms and CRM, develop lead scoring, and ensure data hygiene across systems.

The role requires deep technical fluency with platforms like HubSpot, Marketo, and Pardot, plus strong analytics, GDPR/CAN-SPAM knowledge, and collaboration with sales

Qualifications

• Bachelor's degree in Marketing, Business, IT, or related field.
• 5+ years hands-on experience with marketing automation platforms.
• Experience designing complex marketing automation workflows and lead nurturing sequences.
• CRM integration with platforms like Salesforce or Dynamics.
• Strong data analysis, reporting, and GDPR/CAN-SPAM knowledge.

Responsibilities

• Design, build, test, and maintain automated marketing workflows and email campaigns.
• Develop and implement lead scoring models to prioritise leads for sales.
• Manage and segment customer databases for targeted campaigns.
• Collaborate with content and demand generation teams to align automation strategies.
• Monitor and analyze campaign performance to optimize results.

Skills

Marketing automation

CRM integration

Data analysis

Email marketing

GDPR compliance

CAN-SPAM knowledge

Project management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Information Technology

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

Placements24 is seeking a Senior Marketing Automation Specialist to lead the design, implementation, and optimization of automated marketing workflows and nurture programs in a hybrid Pretoria setting. You will architect integrations between marketing platforms and CRM, develop lead scoring, and ensure data hygiene across systems.

The role requires deep technical fluency with platforms like HubSpot, Marketo, and Pardot, plus strong analytics, GDPR/CAN-SPAM knowledge, and collaboration with sales