Marketing Automation Lead: Nurture & CRM Integration

Placements24; Soweto; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Remote-friendly hybrid

Professional development opportunities

Career growth

Paid time off

Job summary

Placements24 is seeking a skilled Marketing Automation Specialist in Soweto, Gauteng. You will optimize lead nurturing, improve CRM integration, and drive MQLs through automated campaigns using platforms like HubSpot, Marketo or Pardot.

Design, build, and refine automated workflows, segment audiences, personalize communications, test campaigns, and analyze results. You will collaborate with marketing and sales to align automation with growth goals in a hybrid work model.

Qualifications

• 3+ years of experience in marketing automation.
• Hands-on experience with platforms like HubSpot, Marketo, Pardot or similar.
• Strong understanding of CRM systems and their integration with marketing automation tools.
• Proficiency in HTML/CSS for email and landing pages is a strong asset.
• Excellent analytical skills with ability to translate data into actionable recommendations.

Responsibilities

• Design, build, test, and deploy automated marketing workflows and nurture campaigns using the marketing automation platform.
• Develop segmentation strategies to deliver personalized content to different audience groups.
• Manage and maintain the marketing automation platform, ensuring data hygiene and integrity.
• Collaborate with marketing and sales to align automation with lead generation and sales enablement goals.
• Integrate the marketing automation platform with the CRM system to ensure seamless data flow and lead tracking.
• Create and manage landing pages, forms, and email templates for automated campaigns.
• Monitor campaign performance, analyze key metrics, and provide actionable insights for optimization.
• Develop and maintain documentation for marketing automation processes and workflows.
• Stay up-to-date with marketing automation trends and best practices.
• Assist with A/B testing of automation elements to improve performance.

Skills

Marketing automation

CRM integration

Data analysis

Campaign optimization

Education

Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field

Tools

HubSpot

Marketo

Pardot

Salesforce

Dynamics 365

Job description

Placements24 is seeking a skilled Marketing Automation Specialist in Soweto, Gauteng. You will optimize lead nurturing, improve CRM integration, and drive MQLs through automated campaigns using platforms like HubSpot, Marketo or Pardot.

Design, build, and refine automated workflows, segment audiences, personalize communications, test campaigns, and analyze results. You will collaborate with marketing and sales to align automation with growth goals in a hybrid work model.