Marketing Automation Specialist

Placements24; Johannesburg; Sur place; ZAR 480 000 - 640 000; Plein temps

Avantages offerts par ce poste

Medical aid

Retirement fund

Growth opportunities

Cutting-edge technology

Résumé du poste

Placements24 is seeking a Marketing Automation Specialist to optimize lead nurturing and customer engagement. Based in Klerksdorp, you will design, implement, and manage automated workflows, email campaigns, and segmentation to improve lead quality and conversions.

You will work with platforms like HubSpot, Marketo, or Pardot, and collaborate with sales to align automation with business goals. Strong data analysis and HTML/CSS skills are valued.

Qualifications

• Bachelor’s degree in Marketing, IT, or related field.
• Minimum 3 years hands‑on experience with marketing automation platforms.
• CRM experience with Salesforce and integration know‑how.

Responsabilités

• Design, implement, and maintain automated workflows and campaigns.
• Develop and segment target audience lists for campaigns.
• Create email templates and content to drive engagement and conversions.
• Implement lead scoring and nurturing for funnel progression.
• Integrate marketing platforms with CRM and other tools.

Connaissances

Marketing automation

CRM integration

Lead nurturing

Email marketing

Data analysis

HTML/CSS

A/B testing

Cross‑functional collaboration

Formation

Bachelor's degree

Outils

HubSpot

Marketo

Pardot

Salesforce

Description du poste

About the Role

Our client, a leading B2B technology firm, is seeking a skilled Marketing Automation Specialist to optimize their lead nurturing and customer engagement processes. This role, based in Klerksdorp, North West , requires a strategic thinker with a deep understanding of marketing automation platforms and CRM systems. You will be responsible for designing, implementing, and managing automated workflows, email campaigns, and segmentation strategies to improve lead quality and conversion rates. The ideal candidate is data-driven, detail-oriented, and passionate about leveraging technology to enhance marketing effectiveness. Join our client's innovative team and play a critical role in driving their business growth from Klerksdorp .

Key Responsibilities

• Design, build, and maintain automated marketing workflows and campaigns using platforms like HubSpot, Marketo, or Pardot.
• Develop and segment target audience lists for effective campaign delivery.
• Create compelling email marketing content and templates that drive engagement and conversions.
• Implement and manage lead scoring and lead nurturing programs to guide prospects through the sales funnel.
• Integrate marketing automation platforms with CRM systems (e.g., Salesforce) and other marketing technologies.
• Monitor campaign performance, analyze data, and provide regular reports with actionable insights for optimization.
• Ensure data hygiene and compliance with data privacy regulations (e.g., POPIA).
• Collaborate with the marketing and sales teams to align automation strategies with business objectives.
• Stay updated on the latest trends and best practices in marketing automation and email marketing.
• Conduct A/B testing on various campaign elements (subject lines, content, CTAs) to improve performance.

Requirements

• Bachelor's degree in Marketing, Business Administration, IT, or a related field.
• Minimum of 3 years of hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Proficiency in CRM systems, particularly Salesforce, and understanding of integration points.
• Strong understanding of lead nurturing principles, email marketing best practices, and segmentation strategies.
• Excellent analytical skills with the ability to interpret data and generate insights.
• Proficient in HTML/CSS for email template creation is a strong advantage.
• Detail-oriented with a high level of accuracy in execution.
• Strong communication and collaboration skills, comfortable working cross-functionally.
• Ability to manage multiple projects and prioritize tasks effectively in Klerksdorp .
• Experience with A/B testing methodologies.

Benefits

• Annual salary of R .
• Opportunity to work with cutting-edge marketing technology.
• Direct impact on lead generation and sales enablement.
• Professional growth and development within a tech-focused company.
• Collaborative team environment in Klerksdorp, North West .
• Comprehensive benefits package including medical aid and retirement fund.
• Exposure to the latest B2B marketing strategies.