Marketing Automation Specialist

Placements24; Benoni; Hybrid; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Fully remote work

Flexible hours

Health, dental, and vision insurance

Professional development budget

Collaborative team culture

Job summary

Placements24 is seeking a meticulous Marketing Automation Specialist to join their fully remote team. You will design, implement, and manage automated workflows to nurture leads, engage customers, and improve campaign efficiency, leveraging platforms like HubSpot, Marketo, or Pardot and integrating with Salesforce.

You will segment data, develop email templates and forms, track metrics, and optimize campaigns for maximum impact.

Qualifications

• Proven experience in marketing automation
• Hands-on with platforms like HubSpot/Marketo/Pardot
• CRM integration experience with marketing tools
• Proficiency in email marketing and lead nurturing

Responsibilities

• Design, build, and maintain automated marketing workflows and campaigns.
• Segment customer data for targeted communications.
• Develop email templates, landing pages, and forms for automation.
• Monitor campaign performance and optimize workflows for efficiency.
• Collaborate with marketing and sales to align automation with goals.
• Ensure data accuracy and CRM integration across systems

Skills

HubSpot

Marketo

Pardot

Salesforce

CRM integration

Email marketing

Lead nurturing

Campaign management

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

Our client is seeking a meticulous and tech-savvy Marketing Automation Specialist to join their fully remote team. You will be responsible for designing, implementing, and managing automated marketing workflows to nurture leads, engage customers, and improve marketing campaign efficiency. This role requires a strong understanding of marketing automation platforms, CRM integration, and data segmentation. You will work closely with the marketing and sales teams to ensure seamless execution of automated campaigns that align with overall business objectives. This is an excellent opportunity for someone who excels at building scalable marketing processes.

Key Responsibilities

• Design, build, and maintain automated marketing workflows and campaigns within the marketing automation platform.
• Segment customer databases to ensure targeted and personalized communication strategies.
• Develop and manage email templates, landing pages, and forms for automated campaigns.
• Monitor campaign performance, analyze metrics (e.g., engagement rates, conversion rates), and optimize workflows for maximum effectiveness.
• Collaborate with the marketing team to align automation strategies with broader campaign goals and lead nurturing processes.
• Ensure data accuracy and integrity within the marketing automation system and its integration with the CRM.

Requirements

• Proven experience as a Marketing Automation Specialist or similar role.
• Hands-on experience with marketing automation platforms such as HubSpot, Marketo, Pardot, or similar.
• Strong understanding of CRM systems (e.g., Salesforce) and their integration with marketing automation tools.
• Proficiency in email marketing, lead nurturing, and campaign management.
• Excellent analytical skills to measure and report on campaign effectiveness.
• Strong problem-solving abilities and attention to detail, essential for a remote role .

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work environment with flexible working hours.
• Comprehensive health, dental, and vision insurance.
• Budget for professional development and continuous learning.
• A collaborative, forward-thinking, and supportive team culture.