Marketing Automation Architect

Placements24; Cape Town; On-site; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Retirement plan

Training & development

Collaborative culture

Job summary

Placements24 in Cape Town is seeking a detail-oriented Marketing Automation Specialist to join its fast-growing marketing team. You will design, implement, and manage automated workflows, email campaigns, and lead scoring to nurture leads and improve campaign efficiency.

The ideal candidate has 2+ years of hands-on experience with platforms like HubSpot or Marketo, strong CRM skills (Salesforce), and a data-driven mindset focused on continuous optimization and measurable results.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2+ years hands-on experience with marketing automation platforms.
• Proficiency with CRM systems and data integration.
• Strong email marketing, A/B testing, and analytics.
• Excellent project management and multi-project handling.
• Data-driven mindset with analytical problem-solving.

Responsibilities

• Design, build, and maintain automated workflows and campaigns using platforms like HubSpot or Marketo.
• Develop and segment email lists for targeted communication and personalized marketing efforts.
• Implement and manage lead scoring models to identify and prioritize high-potential leads for the sales team.
• Monitor campaign performance, analyze metrics, and provide regular reports on key automation metrics and their impact on lead generation.
• Collaborate with content creators and campaign managers to ensure seamless integration of automated processes with broader marketing initiatives.
• Troubleshoot and resolve any issues related to marketing automation platform functionality and data integrity.

Skills

Marketing automation

CRM systems

Data-driven marketing

Analytical skills

Project management

Education

Bachelor's degree in Marketing, Digital Media, Information Systems, or related field

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

Placements24 in Cape Town is seeking a detail-oriented Marketing Automation Specialist to join its fast-growing marketing team. You will design, implement, and manage automated workflows, email campaigns, and lead scoring to nurture leads and improve campaign efficiency.

The ideal candidate has 2+ years of hands-on experience with platforms like HubSpot or Marketo, strong CRM skills (Salesforce), and a data-driven mindset focused on continuous optimization and measurable results.