Remote Marketing Automation Architect

Placements24; Bloemfontein; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Remote-first culture

Flexible work schedule

Health & wellness benefits

Job summary

Placements24 is seeking a Marketing Automation Specialist for a fully remote role. Design, implement, and optimize automated campaigns to generate leads, nurture prospects, and improve customer engagement using platforms like HubSpot, Marketo, or Pardot.

You will drive data-driven decisions, segment audiences, and collaborate with content and demand generation teams to ensure alignment with sales. Remote-first environment with opportunities for growth and professional development.

Qualifications

• Bachelor's degree or equivalent in a relevant field.
• 3+ years building automated campaigns using top platforms.
• Strong data analysis and reporting skills.

Responsibilities

• Design and implement automated marketing workflows across channels.
• Manage HubSpot/Marketo/Pardot campaigns and data integrity.
• Develop lead scoring and nurturing programs to drive conversions.
• Segment contacts for targeted communications and personalize journeys.
• Run A/B tests and analyze results to optimize performance.
• Collaborate with content and demand gen teams to align campaigns.
• Ensure data privacy compliance and integrate with CRM.
• Monitor performance and provide actionable insights.

Skills

Marketing automation

Campaign design

Lead nurturing

Lead scoring

Data analysis

Remote collaboration

Education

Bachelor's degree in Marketing, Business Administration, Computer Science

Tools

HubSpot

Marketo

Pardot

Salesforce CRM

Job description

Placements24 is seeking a Marketing Automation Specialist for a fully remote role. Design, implement, and optimize automated campaigns to generate leads, nurture prospects, and improve customer engagement using platforms like HubSpot, Marketo, or Pardot.

You will drive data-driven decisions, segment audiences, and collaborate with content and demand generation teams to ensure alignment with sales. Remote-first environment with opportunities for growth and professional development.