Marketing Analyst

the really great brand company; Cape Town; On-site; ZAR 480,000 - 720,000; Full time

Job summary

RGBC in Cape Town is seeking a Marketing Analyst to join our Insights team. You will work with the Marketing Director and Brand Managers to produce reporting, dashboards, brand planning, and quarterly plans, translating data into strategic insights and storytelling.

The role requires a 5+ years data analytics background, strong Excel/PowerPoint, and interest in AI-driven analytics. You will train the team on BI tools and help shape KPI delivery across our portfolio of premium beverage brands.

Qualifications

• 5+ years in data/analytics or similar role.
• Experience in FMCG or beverage industry preferred.
• Proficient with BI tools (Power BI, Pyramid, Qlik, Sigma).
• Able to translate data into actionable business insights.

Responsibilities

• Create world-class dashboards and reporting outputs.
• Support marketing activity planning with data insights.
• Train the marketing team on critical BI tools.
• Collaborate with Head of Insights to drive KPI delivery.

Skills

Statistical analysis

Data visualization

Storytelling with data

Dashboards

Cross-functional collaboration

Excel

PowerPoint

AI-driven analytics

Problem solving

Communication

Education

Statistics degree

Mathematics degree

Economics degree

Information Systems degree

Tools

Power BI

Qlik

Pyramid

Sigma

SQL

Snowflake

Job description

RGBC is a distributor of premium alcohol brands. We are the purveyors of fine spirits and champagne in South Africa. We are an independent, lean and adaptable business, employing passionate and talented individuals across South Africa, which continues to set us apart from our competitors.

Our people are at the centre of everything we stand for and our entrepreneurial spirit and high performing culture, allows our people the freedom to succeed and lead across all aspects of the business.

Accountability, flexibility, fun and passion are our fundamental values. We are looking for an individual who is collaborative and demonstrates leadership in teamwork, who is professional in their approach and who is inspired through creativity, to fill this exciting role.

OBJECTIVE: We are looking for a Marketing Analyst to join our dynamic team; someone who is an analytical thinker and a person who is truly passionate about data and storytelling through data analytics. This is an exciting opportunity to join a high-performance team in an environment that promotes collaborative teamwork and creative problem solving.

REGION: Cape Town, Westlake

ROLE Overview: The Marketing Analyst will join our Insights department, reporting to the Head of Insights. The role will support the Marketing Team on all data and analytics needs, working with the Marketing Director and Marketing/Brand Managers to produce thought provoking reporting, cutting edge dashboards, data-centric annual brand planning and insightful quarterly marketing plans; as well as ad hoc workflows that drive strategic growth and success for our brands. You will ensure the Marketing Team is trained on all critical BI tools, and embed any future tools, as well as champion key tools within the business, ensuring their accuracy and relevance within a big data landscape. In addition, this role will work closely with the Head of Insights in supporting the greater business needs within the scope of data and analytics, towards shaping and achieving the business’s KPIs, be that through quarterly reviews, strategic project streams, or global business reviews. In addition, you will support on key business projects within the AI and data integration workflow vertical. The role is best suited to someone with 5+ years of data and analytics focused experience, with a proven track record of producing world class analytical dashboards and reports; a highly analytical thinker who is obsessed with data, data visualization and data-based storytelling, drawing from multiple resources, while working across an array of Business Intelligence tools. Excellent Microsoft Office Excel and PowerPoint skills are essential, as is an inherent interest in AI optimization within data analytics and AI-driven data solutioning.

Skills, experience & Competencies:

• Robust statistical, analytical and data visualization skills
• An inherent passion for data analysis and storytelling through numbers
• Exceptional track record developing world class dashboards and other reporting outputs that deliver meaningful insights to inform critical decision making that drives change and growth
• Ability to draw on multiple information sources to unearth the real drivers of growth and performance, and extract value creating insights that are packaged in a digestible way for different audiences, including both internal and external stakeholders
• Experience working with Marketing teams to deliver against the reporting and analytical requirements of brand planning, marketing activities and cyclical workflows
• Solid understanding of the brand marketing and commercial levers of the FMCG marketplace
• Formulating and communicating insights grounded in data findings, and producing concise and convincing recommendations aligned to strategic business imperatives
• Excellent communication skills – verbal, written and presentation, with the ability to guide and challenge a brief
• Strong interpersonal skills, with a collaborative, can-do attitude
• A team player who can also work independently when required
• Workflow prioritization experience with strong organizational skills
• Possess the flexibility and learning agility required to work across a variety of data resources and BI platforms
• Deep interest in AI driven efficiency and optimization within data analytics, insights generation and data integration, with an eagerness to learn, explore and leverage into this ever-evolving domain in a way that drives change and efficiency for the business
• Endurance and the ability to thrive in a fast paced, high-performance environment that promotes growth and work-product ownership
• Meticulous attention to detail in all elements of admin and work product output
• The ability to take initiative where required, and possess the dexterity to work within a dynamic environment that is geared to grow and evolve
• A proactive work ethic, driving conversations amongst your team, rather than waiting for questions to be asked
• Comfortable operating in a fast-paced deadline driven environment

Requirements:

• A degree in Statistics, Mathematics, Economics, Information Systems or equivalent
• 5+ years of experience in a Data, Analytics, Insights, or similar role
• FMCG experience, Beverage Alcohol industry experience preferable
• Experience working closely with BI and data visualization tools E.g. Pyramid, Power BI, Qlik, Sigma, etc.
• Experience producing meaningful workstreams using AI-centered tools and platforms, such as ChatGPT, Gemini, Gamma, Snowflake Cortex Analyst, etc essential
• Proficient on Microsoft Office Excel and PowerPoint essential
• Data modelling/SQL/similar experience is advantageous
• Experience working in Snowflake advantageous

We actively promote equal opportunity and fair treatment in employment, through the elimination of unfair discrimination in all forms. We encourage inclusiveness with regard to human resource practices, irrespective of race, gender, sex, pregnancy, marital status, family responsibility, ethnical social origin, colour, sexual orientation, age, disability, religion, HIV status, conscious, belief, political opinion, culture, language, birth or on any other arbitrary ground. The business strives to ensure that South Africans from all cultural backgrounds are able to participate in the activities of the business in a fair manner. Please note that by applying to the role, you provide your express consent for the company to process your personal information. We will only use your personal information for the purpose of the recruitment process only.