LinkedIn Ads Specialist — B2B Lead Gen (Remote)

Pavago; Johannesburg; Remote; ZAR 992,000 - 1,488,000; Full time

Job summary

Pavago is hiring a LinkedIn Ads Specialist to plan, launch, optimize, and scale LinkedIn campaigns for multiple B2B client accounts. You’ll own the full lifecycle from audience strategy to reporting, working remotely during U.S. EST hours.

Ideal candidates have 2+ years of paid media experience, strong LinkedIn Campaign Manager skills, and a proven track record in B2B lead generation and campaign optimization.

Qualifications

• 2+ years managing paid digital advertising campaigns.
• Hands-on experience with LinkedIn Campaign Manager.
• Experience managing multiple client accounts for B2B lead gen.

Responsibilities

• Build, launch and manage LinkedIn campaigns across multiple client accounts.
• Develop audience targeting based on client objectives and personas.
• Create campaign structures aligned with lead generation and brand goals.
• Monitor performance and optimize bids, budgets, and creatives.
• Prepare client reports and present insights and recommendations.

Skills

LinkedIn Ads

Lead generation

Campaign management

B2B marketing

Analytics

Tools

LinkedIn Campaign Manager

Google Analytics

Excel/Sheets

Job description

Pavago is hiring a LinkedIn Ads Specialist to plan, launch, optimize, and scale LinkedIn campaigns for multiple B2B client accounts. You’ll own the full lifecycle from audience strategy to reporting, working remotely during U.S. EST hours.

Ideal candidates have 2+ years of paid media experience, strong LinkedIn Campaign Manager skills, and a proven track record in B2B lead generation and campaign optimization.