Remote Facebook Ads Specialist | Strategy & Optimization

Pavago; South Africa; Remote; ZAR 300,000 - 540,000; Full time

Job summary

Pavago is seeking a Facebook Ads Specialist to own, optimize, and report on Facebook campaigns. You will manage strategy, setup, audiences, budgets, testing, and collaboration with the marketing team to improve results.

Ideal candidates have hands-on experience with Meta Ads Manager, budget accountability, and strong analytical skills. This is a remote role aligned with U.S. business hours.

Qualifications

• Hands-on experience planning and running Facebook ad campaigns.
• Strong command of Meta Ads Manager setup, pixels, conversions.
• Experience managing budgets and performance results.
• Analytical skills to interpret data and trends.
• Experience with structured testing and applying learnings.
• Clear, proactive communication to share updates.

Responsibilities

• Design and build Facebook ad campaigns from ground up.
• Align targeting, creative direction, and budget with objectives.
• Set up, launch, and actively manage campaigns.
• Monitor delivery, pacing and performance over time.
• Develop audiences using custom audiences and lookalikes.
• Track metrics and provide recommendations for improvement.
• Brief and iterate with marketing on creatives and copy.
• Manage daily and monthly ad spend within targets.
• Run structured A/B tests and apply insights across campaigns.

Skills

Facebook Ads

Meta Ads Manager

A/B testing

Budget management

Analytics

Communication

Tools

Meta Ads Manager

Job description

Pavago is seeking a Facebook Ads Specialist to own, optimize, and report on Facebook campaigns. You will manage strategy, setup, audiences, budgets, testing, and collaboration with the marketing team to improve results.

Ideal candidates have hands-on experience with Meta Ads Manager, budget accountability, and strong analytical skills. This is a remote role aligned with U.S. business hours.