Linkedin Ads Specialist

Pavago; Johannesburg; Remote; ZAR 992,000 - 1,488,000; Full time

Job summary

Pavago is hiring a LinkedIn Ads Specialist to plan, launch, optimize, and scale LinkedIn campaigns for multiple B2B client accounts. You’ll own the full lifecycle from audience strategy to reporting, working remotely during U.S. EST hours.

Ideal candidates have 2+ years of paid media experience, strong LinkedIn Campaign Manager skills, and a proven track record in B2B lead generation and campaign optimization.

Qualifications

• 2+ years managing paid digital advertising campaigns.
• Hands-on experience with LinkedIn Campaign Manager.
• Experience managing multiple client accounts for B2B lead gen.

Responsibilities

• Build, launch and manage LinkedIn campaigns across multiple client accounts.
• Develop audience targeting based on client objectives and personas.
• Create campaign structures aligned with lead generation and brand goals.
• Monitor performance and optimize bids, budgets, and creatives.
• Prepare client reports and present insights and recommendations.

Skills

LinkedIn Ads

Lead generation

Campaign management

B2B marketing

Analytics

Tools

LinkedIn Campaign Manager

Google Analytics

Excel/Sheets

Job description

LinkedIn Ads Specialist (B2B Paid Media) – Remote

LinkedIn Campaign Manager | B2B Lead Generation | Paid Social | EST Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Eastern Standard Time (EST)

About the Role

At Pavago, one of our clients is hiring a LinkedIn Ads Specialist to plan, launch, optimize, and scale high-performing LinkedIn advertising campaigns across multiple B2B client accounts.

This is a performance-driven role where you’ll take ownership of the full campaign lifecycle—from audience strategy and campaign creation to optimization, reporting, and client communication. You’ll manage a portfolio of approximately 10–15 client accounts, helping businesses generate qualified leads while improving campaign efficiency and return on investment.

If you’re highly analytical, experienced with LinkedIn Campaign Manager, and passionate about B2B lead generation through paid social advertising, this role is an excellent fit.

What You’ll Own

Campaign Strategy & Execution

• Build, launch, and manage LinkedIn advertising campaigns across multiple client accounts.
• Develop audience targeting strategies based on client objectives and buyer personas.
• Create campaign structures aligned with lead generation and brand awareness goals.
• Test multiple ad formats, messaging, creatives, and offers to maximize performance.
• Manage campaign budgets while ensuring alignment with client KPIs.

Campaign Optimization

• Monitor campaign performance daily and implement data-driven optimizations.
• Adjust bids, budgets, audience targeting, placements, and creatives to improve results.
• Identify opportunities to reduce Cost Per Lead (CPL) while improving lead quality.
• Scale high-performing campaigns while maintaining efficiency.
• Continuously test new campaign strategies and optimization techniques.

Reporting & Performance Analysis

• Prepare weekly and monthly campaign performance reports.
• Analyze key metrics and translate data into actionable recommendations.
• Monitor campaign performance using metrics including:
• Lead Volume
• Lead Quality
• Cost Per Lead (CPL)
• Click-Through Rate (CTR)
• Conversion Rate
• Return on Ad Spend (ROAS)
• Present campaign insights and optimization plans clearly to clients and internal stakeholders.

Client Communication & Account Management

• Partner closely with clients to understand business objectives and campaign goals.
• Provide proactive recommendations to improve campaign performance.
• Communicate campaign updates, performance trends, and optimization strategies professionally.
• Build trusted client relationships through consistent communication and measurable results.

Continuous Improvement

• Stay current on LinkedIn Ads features, targeting capabilities, and platform updates.
• Research emerging B2B advertising trends and best practices.
• Test new campaign formats, bidding strategies, and audience segments.
• Recommend process improvements that enhance campaign performance and operational efficiency.

Requirements

Must-Have Qualifications

Experience

• 2+ years of experience managing paid digital advertising campaigns.
• Proven hands-on experience with LinkedIn Campaign Manager.
• Experience managing multiple client accounts simultaneously.
• Experience running B2B lead generation campaigns.

Technical Skills

• Strong understanding of LinkedIn advertising strategy and optimization.
• Experience with audience segmentation and targeting.
• Strong analytical skills with the ability to interpret campaign data.
• Excellent reporting and presentation skills.
• High attention to detail and strong organizational abilities.
• Excellent written and verbal English communication skills.
• Ability to work remotely during U.S. EST business hours.

Nice-to-Have

• Experience with Google Ads, Meta Ads, or other paid advertising platforms.
• Agency or client-facing experience.
• Experience managing larger advertising budgets.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Tools & Platforms

• LinkedIn Campaign Manager
• Google Analytics
• Microsoft Excel / Google Sheets
• Reporting & Analytics Platforms
• CRM & Marketing Platforms (as applicable)

What Makes You a Strong Fit

• Analytical and performance-focused mindset.
• Strong understanding of B2B marketing and lead generation.
• Excellent communication and client relationship skills.
• Comfortable managing multiple campaigns simultaneously.
• Highly organized with exceptional attention to detail.
• Proactive and continuously looking for optimization opportunities.

What a Typical Day Looks Like

• Review campaign performance dashboards and key KPIs.
• Optimize bids, targeting, budgets, and creatives.
• Launch new campaigns and audience tests.
• Prepare client reports and performance summaries.
• Meet with clients to discuss campaign results and recommendations.
• Research new LinkedIn advertising features and testing opportunities.
• Monitor account performance and identify growth opportunities.

In short: You are responsible for building, optimizing, and scaling LinkedIn advertising campaigns that generate qualified leads and measurable business results for multiple B2B clients.

Key Metrics for Success (KPIs)

• Growth in qualified lead volume
• Cost Per Lead (CPL) improvement
• Return on Ad Spend (ROAS)
• Click-Through Rate (CTR)
• Lead quality and conversion performance
• Client satisfaction and retention
• On-time reporting and communication
• Continuous campaign performance improvements

Why This Role Stands Out

• Fully remote opportunity supporting U.S. clients.
• Manage a diverse portfolio of B2B advertising accounts.
• Direct impact on lead generation and business growth.
• Strong ownership and autonomy over campaign strategy.
• Opportunity to deepen expertise in LinkedIn advertising and B2B paid media.
• Career growth into Senior Paid Media Specialist, Performance Marketing Manager, or Paid Media Lead roles.

Interview Process

1. Initial Phone Screen
2. Spark Hire Intro Video (3–5 minutes)
3. Client Interview
4. Offer & Background Verification