Digital Marketing Specialist

GoFlow BPO; South Africa; Remote; ZAR 279,000 - 469,000; Full time

Job summary

GoFlow BPO is seeking a results-driven Digital Marketer to develop and manage paid campaigns across Meta, Google Ads and LinkedIn to generate qualified leads and drive growth.

This remote, full-time role (3pm-11pm CAT) requires strong analytics, campaign optimisation, and excellent communication to monitor ROI, adjust budgets and deliver actionable performance reports.

Experience with lead funnels and conversion tracking is essential to succeed in this role.

Qualifications

• Experience in digital marketing with paid media and lead generation.
• Strong knowledge of Meta Ads and Google Ads platforms.
• Experience with analytics, optimization and conversion tracking.

Responsibilities

• Plan, launch and manage paid advertising campaigns across platforms such as Meta, Google Ads and LinkedIn.
• Develop and execute lead generation strategies to attract qualified prospects.
• Monitor campaign performance, budgets, conversions and ROI.
• Create and test ad copy, creative concepts and audience targeting.
• Optimise campaigns based on performance data and analytics.
• Manage lead funnels and ensure leads are effectively captured and tracked.
• Conduct market and competitor research to identify new opportunities.
• Prepare regular performance reports and provide actionable recommendations.

Skills

Paid media

Lead generation

Campaign optimisation

Analytical skills

Communication skills

Meta Ads

Google Ads

Audience targeting

Tools

Google Analytics

LinkedIn Ads

Job description

Location: Remote

Employment Type: Full-Time (3pm-11pm CAT)

Overview:

We are looking for a results-driven Digital Marketer with strong experience in paid media and lead generation. The ideal candidate will be responsible for developing and managing digital campaigns that generate qualified leads and drive business growth.

Key Responsibilities:

• Plan, launch and manage paid advertising campaigns across platforms such as Meta, Google Ads and LinkedIn.
• Develop and execute lead generation strategies to attract qualified prospects.
• Monitor campaign performance, budgets, conversions and ROI.
• Create and test ad copy, creative concepts and audience targeting.
• Optimise campaigns based on performance data and analytics.
• Manage lead funnels and ensure leads are effectively captured and tracked.
• Conduct market and competitor research to identify new opportunities.
• Prepare regular performance reports and provide actionable recommendations.

Requirements:

• Proven experience in digital marketing, paid media and lead generation.
• Strong knowledge of Meta Ads, Google Ads and other digital advertising platforms.
• Experience with analytics, campaign optimisation and conversion tracking.
• Strong understanding of lead funnels and customer acquisition.
• Analytical, creative and results-oriented with excellent communication skills.