Lifecycle CRM Automation Lead | Dynamics 365 Expert

South African College of Applied Psychology; Wes-Kaap; On-site; ZAR 600,000 - 900,000; Full time

Job summary

SACAP (The South African College of Applied Psychology) seeks a CRM & Marketing Automation Specialist to leverage Microsoft Dynamics 365 Customer Insights for targeted communications supporting student acquisition, conversion, engagement and retention.

Working with Marketing, Admissions, Business Development and Technology, you will translate lifecycle requirements into customer journeys, segments and automation workflows, and own hands‑on implementation across the prospect‑to‑student lifecycle.

Qualifications

• Relevant degree or diploma in marketing, digital marketing, business, information systems or related field.
• 5+ years' experience in CRM, lifecycle marketing, email marketing or marketing automation.
• Hands-on experience with Dynamics 365 Customer Insights, Salesforce Marketing Cloud, HubSpot or Adobe Campaign.

Responsibilities

• Translate marketing and lifecycle requirements into customer journeys, segments, campaigns and automation workflows.
• Hands-on implementation, monitoring and optimization of CRM marketing activity across the prospect-to-student lifecycle.
• Collaborate with Technology and external providers on integrations, security and platform requirements.

Skills

Microsoft Dynamics 365 Customer Insig

CRM and lifecycle marketing

Marketing automation

Lead nurturing and conversions

Customer journey development

Segmentation and personalisation

Campaign planning and execution

Email marketing

Lead scoring and lifecycle management

CRM campaign reporting

Data interpretation and optimisation

Testing and QA

Data quality and consent management

Stakeholder and vendor management

CRM integrations basics

Education

Relevant degree, diploma or professional qualification in Marketing, Digital Marketing, Business, Information Systems, Customer Experience or related field

Tools

Microsoft Dynamics 365 Customer Insights

Salesforce Marketing Cloud

HubSpot

Adobe Campaign

Job description

SACAP (The South African College of Applied Psychology) seeks a CRM & Marketing Automation Specialist to leverage Microsoft Dynamics 365 Customer Insights for targeted communications supporting student acquisition, conversion, engagement and retention.

Working with Marketing, Admissions, Business Development and Technology, you will translate lifecycle requirements into customer journeys, segments and automation workflows, and own hands‑on implementation across the prospect‑to‑student lifecycle.