Senior CRM & Lifecycle Marketing Lead

Liquid Thought Group; Cape Town; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Market-related pay

Collaborative culture

Learning platform access

Social events

Birthday leave

Wellness programme

Free parking

Job summary

Liquid Thought Group is seeking a CRM Lead in Cape Town to drive customer engagement, retention and lifetime value. You will lead a high-performing CRM team, shape lifecycle marketing using data-driven strategies, and partner with Product, Data and Marketing to deliver personalised communications at scale.

You will champion marketing automation, oversee Braze and Salesforce implementations, and focus on metrics that maximise customer value across on-demand services.

Qualifications

• 5+ years in CRM or lifecycle marketing.
• 2+ years managing multiple direct reports.
• Experience executing multi-channel CRM campaigns (push, email, in app).
• Hands on with CRM platforms in complex environments.
• Experience with large consumer bases at scale.

Responsibilities

• Develop and execute end-to-end CRM strategies with automation and personalization at scale.
• Lead the CRM team and ensure clear ownership across lifecycle strategy and execution.
• Communicate with customers across multiple product offerings with relevance and sequencing.
• Collaborate with Product, Data, Engineering, Marketing and Merchandising to align CRM with priorities.
• Lead marketing automation across transactional, promotional and brand communications.
• Establish KPIs and dashboards for CRM campaigns and drive testing (A/B, multivariate).
• Translate data and insights into actionable lifecycle strategies.
• Support subscription programme integration across lifecycle touchpoints.

Skills

CRM strategy

Data-driven

Team leadership

Stakeholder comms

Education

Bachelor's degree in Marketing or related

Tools

Salesforce

Braze

SQL

Job description

Liquid Thought Group is seeking a CRM Lead in Cape Town to drive customer engagement, retention and lifetime value. You will lead a high-performing CRM team, shape lifecycle marketing using data-driven strategies, and partner with Product, Data and Marketing to deliver personalised communications at scale.

You will champion marketing automation, oversee Braze and Salesforce implementations, and focus on metrics that maximise customer value across on-demand services.