CRM Marketing Automation Specialist

SACAP; Wes-Kaap; On-site; ZAR 600,000 - 900,000; Full time

Job summary

SACAP (The South African College of Applied Psychology) seeks a CRM & Marketing Automation Specialist to leverage Microsoft Dynamics 365 Customer Insights for targeted communications supporting student acquisition, conversion, engagement and retention.

Working with Marketing, Admissions, Business Development and Technology, you will translate lifecycle requirements into customer journeys, segments and automation workflows, and own hands‑on implementation across the prospect‑to‑student lifecycle.

Qualifications

• Relevant degree or diploma in marketing, digital marketing, business, information systems or related field.
• 5+ years' experience in CRM, lifecycle marketing, email marketing or marketing automation.
• Hands-on experience with Dynamics 365 Customer Insights, Salesforce Marketing Cloud, HubSpot or Adobe Campaign.

Responsibilities

• Translate marketing and lifecycle requirements into customer journeys, segments, campaigns and automation workflows.
• Hands-on implementation, monitoring and optimization of CRM marketing activity across the prospect-to-student lifecycle.
• Collaborate with Technology and external providers on integrations, security and platform requirements.

Skills

Microsoft Dynamics 365 Customer Insig

CRM and lifecycle marketing

Marketing automation

Lead nurturing and conversions

Customer journey development

Segmentation and personalisation

Campaign planning and execution

Email marketing

Lead scoring and lifecycle management

CRM campaign reporting

Data interpretation and optimisation

Testing and QA

Data quality and consent management

Stakeholder and vendor management

CRM integrations basics

Education

Relevant degree, diploma or professional qualification in Marketing, Digital Marketing, Business, Information Systems, Customer Experience or related field

Tools

Microsoft Dynamics 365 Customer Insights

Salesforce Marketing Cloud

HubSpot

Adobe Campaign

Job description

SACAP (The South African College of Applied Psychology) is the leading independent provider of accredited Psychology, Counselling, Human Resource Management, Business Management and Social Work qualifications, with all courses grounded in psychology. We have campuses in Cape Town, Durban, Johannesburg, Pretoria and Online.

The CRM & Marketing Automation Specialist is responsible for using Microsoft Dynamics 365 Customer Insights to deliver targeted, automated communications that support student acquisition, conversion, engagement and retention.

Working closely with Marketing, Admissions, Business Development and Technology, the role translates marketing and customer lifecycle requirements into effective customer journeys, audience segments, campaigns and automation workflows.

The role is accountable for the hands‑on implementation, monitoring and optimization of CRM marketing activity across the prospect-to-student lifecycle, while partnering with Technology and external providers on integrations, security and technical platform requirements. This position will closely liaise with the Disability Committee, Student Support Teams, Student Administration and Academic teams.

QUALIFICATIONS AND EXPERIENCE:

• Relevant degree, diploma or professional qualification in Marketing, Digital Marketing, Business, Information Systems, Customer Experience or a related field.
• Five or more years' experience in CRM, lifecycle marketing, email marketing or marketing automation.
• Hands‑on experience using Microsoft Dynamics 365 Customer Insights, Salesforce Marketing Cloud, HubSpot, Adobe Campaign or a comparable platform.
• Demonstrated experience building customer journeys, segments, automated campaigns and lead‑nurture programmes.
• Experience working with customer lifecycle, lead‑management and conversion processes.
• Experience interpreting campaign, engagement and funnel‑performance data.
• Understanding of consent management, POPIA and responsible customer‑data use.
• Experience working with Admissions, Sales or customer‑facing teams would be advantageous.
• Microsoft Dynamics 365 or relevant marketing automation certification would be advantageous.
• Basic HTML and email‑template knowledge would be advantageous.

PERSONAL ATTRIBUTES:

• Systems thinking
• Attention to detail
• Problem solving
• Collaboration
• Adaptability
• Data‑driven approach
• Proactive mindset

SKILLS:

• Microsoft Dynamics 365 Customer Insights
• CRM and lifecycle marketing
• Marketing automation
• Lead nurturing and conversion
• Customer journey development
• Segmentation and personalisation
• Campaign planning and execution
• Email marketing
• Lead scoring and lifecycle management
• CRM campaign reporting
• Data interpretation and optimisation
• Testing and quality assurance
• Data quality and consent management
• Stakeholder and vendor management
• Basic understanding of CRM integrations

Operating Hours:

This is a full‑time position operating from Mondays to Fridays*:

• Monday to Thursday: 08:30 – 17:00
• Friday: 08:30 – 16:00