CRM Campaign Specialist: Email & SMS

Ad Talent; Sandton; On-site; ZAR 420,000 - 580,000; Full time

Job summary

Ad Talent is seeking a detail-oriented CRM Campaign Developer in Sandton to build and execute email and SMS campaigns. You will manage briefs, assets, approvals and segmentation, and deploy campaigns using Microsoft Dynamics 365 and OpenApply.

The role requires hands-on experience with email campaigns, strong analytical skills, and good data management practices. You will collaborate with marketing and CRM teams to optimise engagement and conversion rates.

Qualifications

• Experience with CRM and email marketing platforms such as Microsoft Dynamics 365, Salesforce, Ometria, HubSpot.
• Hands-on experience building and deploying email campaigns.
• Strong attention to detail and analytical skills.
• Basic HTML knowledge for email creation and troubleshooting.
• Experience with marketing automation or customer journey platforms.
• Understanding of data quality and consent management.

Responsibilities

• Manage campaign briefs, timelines, assets, approvals and segmentation.
• Build, test and deploy email and SMS campaigns using Microsoft Dynamics 365 and OpenApply.
• Create and maintain audience segments, distribution lists and email templates.
• Ensure campaigns are responsive, accessible and error-free.
• Conduct pre-launch testing across devices, browsers and email clients.
• Plan and analyse A/B tests across content, subject lines, CTAs, send times and audiences.
• Use campaign results to recommend improvements.
• Build and maintain lead capture forms.
• Manage data imports, exports, marketing lists and suppression lists.
• Support data cleansing, deduplication and CRM data quality.
• Maintain accurate contact records and consent preferences.
• Produce campaign performance reports and track key metrics.
• Analyse engagement, conversions and campaign trends.
• Provide insights and recommendations for improvement.
• Review campaigns for accuracy, including content, links, personalisation, tracking and audience selection.
• Maintain campaign documentation and follow QA processes.
• Manage multiple campaigns and deadlines effectively.
• Communicate proactively with stakeholders and support wider CRM activities.

Skills

CRM platforms

Email marketing

Data management

Attention to detail

Analytical skills

HTML basics

Tools

Microsoft Dynamics 365

Salesforce

Ometria

HubSpot

Job description

Ad Talent is seeking a detail-oriented CRM Campaign Developer in Sandton to build and execute email and SMS campaigns. You will manage briefs, assets, approvals and segmentation, and deploy campaigns using Microsoft Dynamics 365 and OpenApply.

The role requires hands-on experience with email campaigns, strong analytical skills, and good data management practices. You will collaborate with marketing and CRM teams to optimise engagement and conversion rates.