Lead E-commerce Specialist - Retail

Placements24; Cape Town; Hybrid; ZAR 900.000 - 1.800.000; Vollzeit

Benefits dieser Stelle

Competitive salary package

Fully remote work arrangement

Home-office setup allowance

Zusammenfassung

Placements24 is seeking a Lead E-commerce Specialist to drive the online sales strategy across all digital channels. This fully remote role requires collaboration with marketing, IT, and logistics to optimize product listings, content, and the customer journey nationwide.

You will lead campaigns, analyze performance data, and guide junior team members. A strong background in e-commerce platforms and data-driven decision making is essential for success in this role.

Qualifikationen

• Experience leading eg-commerce initiatives that grow online sales and improve customer journeys.
• Strong knowledge of SEO, SEM, email marketing and social media campaigns.
• Ability to analyze site data and convert insights into actions.

Aufgaben

• Develop and execute a comprehensive e-commerce strategy to drive online sales and revenue growth.
• Manage and optimize product listings, content, and customer experience across all e-commerce websites and marketplaces.
• Oversee digital marketing campaigns, including SEO, SEM, social media marketing, and email marketing, to drive traffic and conversions.
• Analyze website performance, user behavior, and sales data to identify trends and areas for improvement.
• Collaborate with the marketing team to develop and implement promotional strategies and campaigns.
• Manage the e-commerce budget and forecast sales performance.
• Stay updated with the latest e-commerce trends, technologies, and best practices.
• Manage relationships with third-party e-commerce platforms and vendors.
• Ensure website functionality, speed, and mobile responsiveness are optimized.
• Provide leadership and guidance to junior e-commerce team members.

Kenntnisse

E-commerce strategy

Digital marketing

Analytics

Remote collaboration

Ausbildung

Bachelor's degree in Marketing or Business

Tools

Shopify

Magento

WooCommerce

Jobbeschreibung

About the Role

Our client is a prominent national retailer looking to expand its digital footprint and is seeking a highly motivated and experienced Lead E-commerce Specialist to join their team. This role is crucial for driving the online sales strategy and enhancing the digital customer journey across all e-commerce platforms. As a fully remote position, you will collaborate with cross-functional teams, including marketing, IT, and logistics, to ensure a seamless online shopping experience for customers nationwide. You will be responsible for the strategic planning, execution, and optimization of all online sales channels, with a strong focus on driving revenue growth and customer engagement in the competitive digital retail space. This is an opportunity to shape the future of online retail for a well-established brand.

Key Responsibilities

• Develop and execute a comprehensive e-commerce strategy to drive online sales and revenue growth.
• Manage and optimize product listings, content, and customer experience across all e-commerce websites and marketplaces.
• Oversee digital marketing campaigns, including SEO, SEM, social media marketing, and email marketing, to drive traffic and conversions.
• Analyze website performance, user behavior, and sales data to identify trends and areas for improvement.
• Collaborate with the marketing team to develop and implement promotional strategies and campaigns.
• Manage the e-commerce budget and forecast sales performance.
• Stay updated with the latest e-commerce trends, technologies, and best practices.
• Manage relationships with third-party e-commerce platforms and vendors.
• Ensure website functionality, speed, and mobile responsiveness are optimized.
• Provide leadership and guidance to junior e-commerce team members.

Requirements

• Proven experience in e-commerce management, preferably in a retail environment.
• Demonstrable success in developing and implementing e-commerce strategies that drive sales growth.
• In-depth knowledge of e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
• Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
• Experience with web analytics tools (e.g., Google Analytics) and ability to interpret data.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Strong project management and organizational abilities.
• Excellent communication and collaboration skills, with the ability to work effectively in a remote team environment.
• A passion for online retail and staying ahead of industry trends.
• Bachelor's degree in Marketing, Business, or a related field is preferred.

Benefits

• Competitive salary package.
• Performance-based bonuses.
• Fully remote work arrangement, offering excellent work-life balance.
• Opportunity to shape and lead e-commerce strategy for a recognized brand.
• Professional development opportunities and continuous learning support.
• Company-provided equipment and home office setup allowance.
• Collaborative and innovative remote work culture.