Lead Digital Marketing Strategist - Performance Focus

Placements24; Centurion; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Performance bonus

Medical and retirement benefits

Career development

Job summary

Placements24 is seeking a Lead Digital Marketing Strategist in Gauteng to drive data-driven campaigns across SEO, PPC, social media, email, and content marketing. You will lead a team of marketing specialists and align strategies with client KPIs, focusing on measurable ROI and continuous improvement.

The role requires 6-8 years in digital marketing, strong leadership, and a deep understanding of analytics and marketing automation.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 6-8 years of digital marketing experience with emphasis on performance marketing and strategy.
• Proven success managing PPC, social ads, SEO, and email marketing campaigns.
• Proficiency with analytics tools (GA, Adobe Analytics, SEMrush).
• Experience with marketing automation platforms (HubSpot, Marketo) and CRMs.
• Strong data analysis, CRO, and A/B testing knowledge.
• Excellent leadership, communication and presentation skills.

Responsibilities

• Develop and execute integrated digital marketing strategies aligned with client objectives and KPIs.
• Oversee paid advertising campaigns (Google Ads, social ads) to maximize ROI and conversions.
• Lead SEO strategy development and implementation for organic growth and rankings.
• Develop and manage email marketing campaigns with segmentation and automation.
• Oversee content marketing initiatives aligned with SEO and audience engagement.
• Analyze campaign performance data and provide actionable optimization recommendations.

Skills

Strategic thinking

Leadership

Performance marketing

Analytics

Communication

Project management

Education

Bachelor's degree in Marketing/Business/Administration

Tools

Google Analytics

Adobe Analytics

SEMrush

HubSpot

Marketo

Job description

About the Role

Our client, a rapidly expanding digital agency located in the bustling commercial district of Centurion, Gauteng , is looking for a visionary Lead Digital Marketing Strategist with a strong focus on performance metrics. This role is central to driving measurable growth for our clients through innovative and data-driven marketing campaigns. You will be responsible for developing, implementing, and optimizing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate possesses a proven track record of achieving significant ROI for clients, exceptional analytical skills, and a deep understanding of the digital marketing landscape. You will lead a team of marketing specialists, fostering a culture of continuous improvement and data-led decision-making. This is an exciting opportunity to spearhead digital initiatives for a diverse clientele in the dynamic Gauteng region.

Key Responsibilities

Develop and execute integrated digital marketing strategies aligned with client business objectives and KPIs. Oversee and manage paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve conversion goals. Lead SEO strategy development and implementation, focusing on organic search growth and improved rankings. Develop and manage email marketing campaigns, including segmentation, automation, and performance analysis. Oversee content marketing initiatives, ensuring alignment with SEO and target audience engagement strategies. Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for optimization. Stay abreast of the latest digital marketing trends, tools, and algorithm changes, advising clients accordingly. Manage and mentor a team of digital marketing specialists, fostering their professional growth. Collaborate with sales and client services teams to ensure client satisfaction and strategic alignment. Identify new opportunities for client growth and service expansion within the digital marketing sphere.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Minimum of 6-8 years of experience in digital marketing, with a strong emphasis on performance marketing and strategy. Demonstrated success in managing and optimizing paid search (PPC), social media advertising, SEO, and email marketing campaigns. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and SEMrush. Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems. Strong understanding of data analysis, conversion rate optimization (CRO), and A/B testing methodologies. Excellent leadership, communication, and presentation skills. Proven ability to manage multiple projects and client accounts simultaneously. Experience in developing and executing strategic digital marketing plans. Knowledge of the Centurion market is advantageous.

Benefits

Our client offers a highly competitive salary and a performance-driven bonus structure. Employees receive comprehensive medical and retirement benefits. We invest in your career development through access to industry certifications, conferences, and ongoing training. A flexible hybrid work arrangement is available, allowing for a great work-life balance. Enjoy a generous annual leave allowance and additional perks. The company culture is collaborative and innovative, situated in a prime Centurion, Gauteng location. You will work with a talented team on exciting projects, with ample opportunities for professional advancement within our growing organization.