Integrated Marketing & Communication Manager

Rosstone Professional Solutions; Gauteng; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Rosstone Professional Solutions in Gauteng seeks an IMC Marketing Manager to translate the overall IMC strategy into executable campaigns across digital, print and social channels. You will partner with product and segment stakeholders to ensure messaging is clear and impactful.

You will oversee campaign activations, media planning and agency briefings, analyse performance and manage budgets, while mentoring junior team members to grow capabilities within the BU.

Responsibilities

• Partner with business stakeholders to translate IMC strategy into an implementation framework and multi‑channel campaigns across digital, print and social channels.
• Create, prioritise and implement digital, direct and ATL campaigns per the IMC plan with clear messaging for the BU product/segment.
• Utilise client insights to understand behaviour and influence decisions for targeted campaigns with a medium-term impact.
• Plan and execute client activations and events to showcase products and drive sales and brand loyalty.
• Implement sponsorship opportunities to deliver the desired client experience within sponsorship frameworks.
• Prepare agency briefs and manage agency relationships to develop creative concepts for IMC plans.
• Conduct media planning to determine the best channels and engage media houses for buy-side execution.
• Leverage digital channels with technical teams to implement campaigns.
• Use multiple social platforms to drive targeted communication and engagement with customers.
• Stay updated on sectors influencing the financial services industry to connect with target audiences.
• Collaborate with other BU and marketing functions to achieve IMC objectives.
• Analyse campaign data to measure effectiveness and ROI using provided tools and frameworks.
• Monitor campaign performance and adjust elements to optimise results.
• Manage allocated marketing spend in line with budgets.
• Provide guidance and mentorship to junior IMC team members.

Job description

• Partner closely with the relevant business stakeholders from a product / segment / coverage perspective to translate the overall IMC strategy into an implementation framework and plan engaging and relevant campaigns across various channels, including digital, print, and social media.
• Create, prioritise, and implement digital, direct and above the line marketing campaigns per the IMC plan for the BU product / segment / sector / coverage area in scope, with clear and creative messaging, driving a collaborative and well-coordinated approach to ensure campaign objectives are achieved.
• Utilise client research and insights to develop a deep understanding of client behaviour and decision-making processes, to shape, recommend and influence the business choices in ensuring the development of relevant and targeted campaigns with a medium-term time horizon and impact.
• Plan, integrate and execute client / product activations and events providing an opportunity for the BU product brands to create meaningful connections and sustainable impact, showcase products / services and drive sales and brand loyalty.
• Implement sponsorship opportunities specific to the BU product / segment / coverage area supported, to deliver the desired client experience, in line with BU and Group sponsorship frameworks.
• Prepare briefings for agencies and manages agency relationships to enable the development of creative concepts and messaging in support of IMC plans.
• Conduct media planning activities specific to the campaign to determine the best channels to deliver the messaging desired marketing impact. Engages media houses to execute on the plan through media buying activities.
• Leverage digital channels and tactics to connect directly with targeted audiences working closely with digital and technical teams to implement the digital campaigns.
• Use multiple social media platforms as a channel to drive targeted communication and engagement with customers in support of the IMC plan to connect with customers in a meaningful way.
• Stay up to date with the sectors and markets influencing the financial services industry across product / segment / sector / coverage area in scope to connect with identified target audiences in a meaningful and impactful manner.
• Collaborate and integrate with other functional areas in the BU as well as the marketing domain to ensure IMC objectives for the product / segment / coverage area are achieved.
• Analyse marketing and campaign data to measure the effectiveness and ROI of the campaign, using performance effectiveness tools and frameworks provided by the Group.
• Monitor campaign performance and adjusts campaign elements as needed to optimise results and meet objectives.
• Manage allocated marketing and campaign spend in line with approved budgets.
• Provide guidance and mentorship to more junior IMC team members where applicable