IMC Strategy & Campaigns Leader

Rosstone Professional Solutions; Gauteng; Sur place; ZAR 900 000 - 1 300 000; Plein temps

Résumé du poste

Rosstone Professional Solutions in Gauteng seeks an IMC Marketing Manager to translate the overall IMC strategy into executable campaigns across digital, print and social channels. You will partner with product and segment stakeholders to ensure messaging is clear and impactful.

You will oversee campaign activations, media planning and agency briefings, analyse performance and manage budgets, while mentoring junior team members to grow capabilities within the BU.

Responsabilités

• Partner with business stakeholders to translate IMC strategy into an implementation framework and multi‑channel campaigns across digital, print and social channels.
• Create, prioritise and implement digital, direct and ATL campaigns per the IMC plan with clear messaging for the BU product/segment.
• Utilise client insights to understand behaviour and influence decisions for targeted campaigns with a medium-term impact.
• Plan and execute client activations and events to showcase products and drive sales and brand loyalty.
• Implement sponsorship opportunities to deliver the desired client experience within sponsorship frameworks.
• Prepare agency briefs and manage agency relationships to develop creative concepts for IMC plans.
• Conduct media planning to determine the best channels and engage media houses for buy-side execution.
• Leverage digital channels with technical teams to implement campaigns.
• Use multiple social platforms to drive targeted communication and engagement with customers.
• Stay updated on sectors influencing the financial services industry to connect with target audiences.
• Collaborate with other BU and marketing functions to achieve IMC objectives.
• Analyse campaign data to measure effectiveness and ROI using provided tools and frameworks.
• Monitor campaign performance and adjust elements to optimise results.
• Manage allocated marketing spend in line with budgets.
• Provide guidance and mentorship to junior IMC team members.

Description du poste

Rosstone Professional Solutions in Gauteng seeks an IMC Marketing Manager to translate the overall IMC strategy into executable campaigns across digital, print and social channels. You will partner with product and segment stakeholders to ensure messaging is clear and impactful.

You will oversee campaign activations, media planning and agency briefings, analyse performance and manage budgets, while mentoring junior team members to grow capabilities within the BU.