Brand and Campaign Manager

Boardroom Appointments; Johannesburg; On-site; ZAR 420,000 - 640,000; Full time

Job summary

Boardroom Appointments is seeking a Brand and Campaign Manager to plan and execute inbound digital marketing strategies across multiple channels. You will work with the Head of Marketing to drive lead generation and brand awareness while ensuring high-quality online content and campaign ROI.

The role requires 3+ years in marketing/campaign management, 1+ years in financial services and hands-on experience with HubSpot CRM, SEO, Google Analytics, and social media marketing.

Qualifications

• Degree in Marketing/ Communications/ Commerce required.
• 3+ years in a Marketing / Campaign Management role; 1+ years in Financial Services.
• 2+ years developing digital marketing strategies via HubSpot CRM.

Responsibilities

• Develop and execute inbound digital marketing plans with the support of the Head of Marketing.
• Manage and oversee various digital marketing channels.
• Manage campaigns and inbound marketing initiatives via HubSpot.
• Oversee the company's website.
• Work with Content co-ordinator to improve online content.
• Track and measure SEO and Google Analytics metrics; provide reports.
• Campaign reporting and initiatives evaluation for repeat successes.
• Understand customer journey across touchpoints to improve brand awareness and lead generation.
• Collaborate with suppliers and specialists to execute campaigns.
• Analyse marketing performance including metrics, conversions, retention.

Skills

Campaign management

Project management

HubSpot CRM

SEO

Google Analytics

Digital marketing

Social media marketing

Financial services familiarity

Education

Degree in Marketing/ Communications/ Commerce

Tools

HubSpot CRM

Google Analytics

Job description

About the job Brand and Campaign Manager

• Degree in Marketing/ Communications/ Commerce
• Track record of executing on campaigns and excellent project management
• 1+ years experience in a Financial Services (or similar) environment
• 3+ years in a Marketing / Campaign Management role
• Min 2 years of experience in developing and implementing digital marketing strategies via Hubspot CRM (setting up and running campaigns, landing pages, workflows, reporting etc)
• Min 1 years of hands-on experience with SEO, Google Analytics, Digital Marketing, Social Media Marketing
  

Responsibilities:

• Develop and execute the Inbound Digital marketing plans with the support of the Head of Marketing
• Manage and oversee various digital marketing channels.
• Manage campaigns and inbound marketing initiatives via Hubspot
• Oversee the company's website.
• Work with Content co-ordinator to suggest activities for improving the quality of online content.
• Track and measure SEO and Google Analytics metrics and provide reports.
• Campaign and initiative reporting
• Understanding the customer journey across all touch points to develop, plan and execute campaigns to improve brand awareness and lead generation.
• Work with suppliers and specialists to execute on campaigns and activities.
• Analyse marketing campaign performance including metrics, conversion and retention to understand effectively.
• Review the activities to ensure lessons are learnt and successes can be easily repeated.
• Work with Head of Product to manage and launch new product features, ensuring successful implementation internally and externally including enablement tools.
• Analyse market trends, consumer behaviour and competitor activities to inform business decisions.
• Collaborate with cross-functional teams, including Acquisitions and Sales