Marketing Manager - Brand

The Good Human (Pty)Ltd; Johannesburg; On-site; ZAR 180,000 - 300,000; Full time

Job summary

The Good Human (Pty)Ltd in Johannesburg seeks a marketing content assistant to help transform brand insights into engaging briefs for campaigns and communications. You will work with digital, social media, and creative teams to promote the brand and create content that grows social followership and engagement.

You will also help manage the loyalty platform look and feel, maximize PR opportunities, and collaborate across business units for alignment.

Responsibilities

• Assist with ongoing consumer and business unit analysis to inform brand communication briefs.
• Assist in crafting creative briefs for brand campaigns.
• Collaborate with digital, social media, and creative teams to promote the brand.
• Create content to grow social media followership and engagement.
• Manage the look, feel, and user experience of the loyalty platform.
• Maximize PR potential of activities, events, and entertainment.
• Create relevant content across communication points and digital screens.
• Collaborate across business units and marketing groups for alignment.
• Brief creative studio for effective content production.
• Analyze data for patterns and insights to inform decisions.
• Work late or on weekends for brand events and promotions.

Job description

Key Responsibilities

• Assist with ongoing consumer and business unit analysis to inform brand communication briefs.


• Assist in crafting creative briefs for brand campaigns.


• Collaborate with digital, social media, and creative teams to promote the brand.


• Create content to grow social media followership and engagement.


• Manage the look, feel, and user experience of the loyalty platform.


• Maximize PR potential of activities, events, and entertainment.


• Create relevant content across communication points and digital screens.


• Collaborate across business units and marketing groups for alignment.


• Brief creative studio for effective content production.


• Analyze data for patterns and insights to inform decisions.


• Work late or on weekends for brand events and promotions.